Brandwave

Guru vs SharePoint:Which is more popular?

In September 2026, SharePoint had more branded searches than Guru among internal knowledge management platforms in New Zealand. SharePoint had about 18,100 branded searches, while Guru had 880. SharePoint made up 44.7% of all internal knowledge management platform searches we track, and Guru accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about internal knowledge management platforms, Guru appeared in four of the five answers and SharePoint in three. SharePoint was mentioned before Guru in three out of four answers that named either.

Among internal knowledge management platforms in New Zealand in September 2026

Who do people search for more?

SharePoint, about 21 searches for every 1 for Guru

SharePoint 18.1K searchesGuru 880 searches

Who does AI mention more?

Guru, mentioned in 4 of 5 answers, SharePoint in 3

Guru in 4 of 5SharePoint in 3 of 5

Who does AI recommend more?

SharePoint, named ahead of Guru in 3 of 4 answers

SharePoint first in 3Guru first in 1

Follow Guru vs SharePoint and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Guru was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SharePoint was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SharePoint was listed before Guru in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Confluence1st
  2. Notion2nd
  3. SharePoint3rd
  4. Guru4th
  5. Document3605th
  6. Slab6th
  7. Nuclino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SharePoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internal knowledge management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Guru or SharePoint more popular in search?

This chart shows how often people search Google for Guru and SharePoint by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from searches in New Zealand.

Guru and SharePoint among internal knowledge management platforms in New Zealand, by month

Share of searches by month for SharePoint, Guru. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointNotionConfluenceSlabGuruNuclinoDocument360
Oct 202540.2%42.5%9.8%5.3%2%0.2%0.07%
Nov 202539.2%41.6%11.6%5%2.3%0.19%0.08%
Dec 202535%45.3%10.2%6.7%2.5%0.18%0.07%
Jan 202631.5%50.3%9.4%6.3%2.3%0.13%0.08%
Feb 202633.3%52.6%8.1%4.3%1.6%0.11%0.07%
Mar 202636.5%47.8%8.9%4.8%1.8%0.1%0.1%
Apr 202641.6%43.9%8.3%4.4%1.7%0.16%0.05%
May 202640.2%42.5%9.8%5.3%2%0.16%0.04%
Jun 202640.6%43.1%9.9%4.3%2%0.11%0.07%
Jul 202641.5%43.8%8.3%4.4%2%0.09%0.05%
Aug 202640.4%42.3%9.8%5.4%2%0.11%0.07%
Sep 202644.7%38.2%8.9%5.9%2.2%0.05%0.02%

How has the Guru and SharePoint comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand internal knowledge management platforms in September 2026?

1 change

  1. In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Guru’s and SharePoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guru

1 branded search term

  • guru

SharePoint

1 branded search term

  • sharepoint

How the Brand Demand Index is measured

Other head-to-heads among internal knowledge management platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free