Notion vs Slab:Which is more popular?
In September 2026, Notion had more branded searches than Slab among internal knowledge management platforms in New Zealand. Notion had about 15,500 branded searches, while Slab had 2,400. Notion made up 38.2% of all internal knowledge management platform searches we track, and Slab accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about internal knowledge management platforms, Notion appeared in all five answers and Slab in one. Notion was mentioned before Slab in every answer.
Who do people search for more?
Notion, about 6 searches for every 1 for Slab
Who does AI mention more?
Notion, mentioned in every answer we collected
Who does AI recommend more?
Notion, named ahead of Slab in every answer
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Top internal knowledge management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. Slab was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Notion was listed before Slab in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Confluence1st- Notion2nd
SharePoint3rd
Guru4th
Document3605th
Slab6th
Nuclino–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SharePoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Slab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about internal knowledge management platforms
5 answers
Asked ChatGPT
“Which internal knowledge management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best internal knowledge management platforms in New Zealand?”
Asked ChatGPT
“What's the best internal knowledge management platform in New Zealand for team knowledge?”
Searched Google, AI Overview
“knowledge management platform”
Searched Google, AI Overview
“internal knowledge base”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Notion or Slab more popular in search?
This chart shows how often people search Google for Notion and Slab by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Notion, Slab. The figures are in the table below the chart.
View monthly share of searches table
| Month | SharePoint | Notion | Confluence | Slab | Guru | Nuclino | Document360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 42.5% | 9.8% | 5.3% | 2% | 0.2% | 0.07% |
| Nov 2025 | 39.2% | 41.6% | 11.6% | 5% | 2.3% | 0.19% | 0.08% |
| Dec 2025 | 35% | 45.3% | 10.2% | 6.7% | 2.5% | 0.18% | 0.07% |
| Jan 2026 | 31.5% | 50.3% | 9.4% | 6.3% | 2.3% | 0.13% | 0.08% |
| Feb 2026 | 33.3% | 52.6% | 8.1% | 4.3% | 1.6% | 0.11% | 0.07% |
| Mar 2026 | 36.5% | 47.8% | 8.9% | 4.8% | 1.8% | 0.1% | 0.1% |
| Apr 2026 | 41.6% | 43.9% | 8.3% | 4.4% | 1.7% | 0.16% | 0.05% |
| May 2026 | 40.2% | 42.5% | 9.8% | 5.3% | 2% | 0.16% | 0.04% |
| Jun 2026 | 40.6% | 43.1% | 9.9% | 4.3% | 2% | 0.11% | 0.07% |
| Jul 2026 | 41.5% | 43.8% | 8.3% | 4.4% | 2% | 0.09% | 0.05% |
| Aug 2026 | 40.4% | 42.3% | 9.8% | 5.4% | 2% | 0.11% | 0.07% |
| Sep 2026 | 44.7% | 38.2% | 8.9% | 5.9% | 2.2% | 0.05% | 0.02% |
How has the Notion and Slab comparison changed over the last 12 months?
3 findings
- Notion was ahead of Slab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Notion’s share of searches among internal knowledge management platforms in New Zealand moved from 42.5% to 38.2%, and its estimated monthly branded searches moved from 19.1K to 15.5K.
- Across the 12 months ending September 2026, Slab’s share of searches among internal knowledge management platforms in New Zealand moved from 5.3% to 5.9%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand internal knowledge management platforms in September 2026?
3 changes
In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches.
In September 2026, Slab gained share of searches among internal knowledge management platforms in New Zealand, from 5.4% to 5.9%.
In September 2026, Notion lost share of searches among internal knowledge management platforms in New Zealand, from 42.3% to 38.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Notion’s and Slab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among internal knowledge management platforms
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