Notion vs OneNote:Which is more popular?
In September 2026, Notion and OneNote were level in searches among note-taking apps in New Zealand, with an estimated 15.5K versus 15.4K branded searches, at 39.1% and 38.8% of the total. When we asked ChatGPT and Google AI Overviews about note-taking apps, both Notion and OneNote appeared in all five answers. OneNote was mentioned before Notion in four out of five answers.
Who do people search for more?
Notion and OneNote are searched for about as often as each other.
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
OneNote, named ahead of Notion in 4 of 5 answers
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Top note-taking apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Notion and OneNote showed up in all five answers. OneNote was listed before Notion in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OneNote1st
Apple Notes2nd
Notion3rd
Obsidian4th
Google Keep5th
Goodnotes6th
Evernote7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OneNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Obsidian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Notes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Keep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodnotes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evernote1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about note-taking apps
5 answers
Asked ChatGPT
“Which note-taking app should I use in New Zealand?”
Asked ChatGPT
“What are the best note-taking apps in New Zealand?”
Asked ChatGPT
“What's the best note-taking app in New Zealand for organised notes?”
Searched Google, AI Overview
“note taking apps”
Searched Google, AI Overview
“best note app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Notion or OneNote more popular in search?
This chart shows how often people search Google for Notion and OneNote by name. Each line represents a brand's share of searches for all seven note-taking apps we track, month by month, from searches in New Zealand.
Share of searches by month for Notion, OneNote. The figures are in the table below the chart.
View monthly share of searches table
| Month | Notion | OneNote | Google Keep | Goodnotes | Obsidian | Evernote | Apple Notes |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 39.3% | 13.3% | 2.9% | 1.4% | 2.1% | 1% |
| Nov 2025 | 44.9% | 29.7% | 17.5% | 2.7% | 1.8% | 2.6% | 0.91% |
| Dec 2025 | 51.2% | 19.2% | 20.9% | 2.6% | 2.1% | 2.4% | 1.6% |
| Jan 2026 | 54.1% | 20% | 17.2% | 2.7% | 2.3% | 2.6% | 1.1% |
| Feb 2026 | 37.8% | 45.6% | 10.3% | 2.7% | 1.3% | 1.5% | 0.77% |
| Mar 2026 | 33.8% | 48.8% | 11% | 2.9% | 1.4% | 1.3% | 0.84% |
| Apr 2026 | 43.8% | 35.5% | 13.9% | 2.5% | 1.7% | 1.7% | 0.89% |
| May 2026 | 40.2% | 39.5% | 13.3% | 2.9% | 1.6% | 1.6% | 1% |
| Jun 2026 | 42.9% | 35.6% | 14.5% | 2.4% | 2.1% | 1.4% | 1.1% |
| Jul 2026 | 39.9% | 39.6% | 14.3% | 2.3% | 1.8% | 1.3% | 0.81% |
| Aug 2026 | 38.7% | 38.4% | 16.1% | 2.8% | 1.6% | 1.5% | 0.98% |
| Sep 2026 | 39.1% | 38.8% | 15.2% | 2.6% | 1.7% | 1.5% | 0.98% |
How has the Notion and OneNote comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: OneNote took it in February 2026, Notion took it in April 2026.
- Across the 12 months ending September 2026, Notion’s share of searches among note-taking apps in New Zealand moved from 40% to 39.1%, and its estimated monthly branded searches moved from 19.2K to 15.5K.
- Across the 12 months ending September 2026, OneNote’s share of searches among note-taking apps in New Zealand moved from 39.3% to 38.8%, and its estimated monthly branded searches moved from 18.8K to 15.4K.
How did search popularity change for New Zealand note-taking apps in September 2026?
2 changes
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Notion’s and OneNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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