Brandwave

Goodnotes vs OneNote:Which is more popular?

In September 2026, OneNote had more branded searches than Goodnotes among note-taking apps in New Zealand. OneNote had about 15,400 branded searches, while Goodnotes had 1,050. OneNote made up 38.8% of all note-taking app searches we track, and Goodnotes accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about note-taking apps, OneNote appeared in all five answers and Goodnotes in three. OneNote was mentioned before Goodnotes in every answer.

Among note-taking apps in New Zealand in September 2026

Who do people search for more?

OneNote, about 15 searches for every 1 for Goodnotes

OneNote 15.4K searchesGoodnotes 1.1K searches

Who does AI mention more?

OneNote, mentioned in every answer we collected

OneNote in 5 of 5Goodnotes in 3 of 5

Who does AI recommend more?

OneNote, named ahead of Goodnotes in every answer

OneNote first in 5Goodnotes never first

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Top note-taking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OneNote appeared in all five answers. Goodnotes was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. OneNote was listed before Goodnotes in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneNote1st
  2. Apple Notes2nd
  3. Notion3rd
  4. Obsidian4th
  5. Google Keep5th
  6. Goodnotes6th
  7. Evernote7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Obsidian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Notes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Keep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodnotes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evernote1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about note-taking apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Goodnotes or OneNote more popular in search?

This chart shows how often people search Google for Goodnotes and OneNote by name. Each line represents a brand's share of searches for all seven note-taking apps we track, month by month, from searches in New Zealand.

Goodnotes and OneNote among note-taking apps in New Zealand, by month

Share of searches by month for OneNote, Goodnotes. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionOneNoteGoogle KeepGoodnotesObsidianEvernoteApple Notes
Oct 202540%39.3%13.3%2.9%1.4%2.1%1%
Nov 202544.9%29.7%17.5%2.7%1.8%2.6%0.91%
Dec 202551.2%19.2%20.9%2.6%2.1%2.4%1.6%
Jan 202654.1%20%17.2%2.7%2.3%2.6%1.1%
Feb 202637.8%45.6%10.3%2.7%1.3%1.5%0.77%
Mar 202633.8%48.8%11%2.9%1.4%1.3%0.84%
Apr 202643.8%35.5%13.9%2.5%1.7%1.7%0.89%
May 202640.2%39.5%13.3%2.9%1.6%1.6%1%
Jun 202642.9%35.6%14.5%2.4%2.1%1.4%1.1%
Jul 202639.9%39.6%14.3%2.3%1.8%1.3%0.81%
Aug 202638.7%38.4%16.1%2.8%1.6%1.5%0.98%
Sep 202639.1%38.8%15.2%2.6%1.7%1.5%0.98%

How has the Goodnotes and OneNote comparison changed over the last 12 months?

3 findings
  • OneNote was ahead of Goodnotes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Goodnotes’ share of searches among note-taking apps in New Zealand moved from 2.9% to 2.6%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, OneNote’s share of searches among note-taking apps in New Zealand moved from 39.3% to 38.8%, and its estimated monthly branded searches moved from 18.8K to 15.4K.

How did search popularity change for New Zealand note-taking apps in September 2026?

2 changes
  1. Estimated monthly branded searches for Goodnotes in New Zealand fell 23.4% over 12 measured months, from 1.4K to 1.1K in September 2026.

  2. Estimated monthly branded searches for OneNote in New Zealand fell 18.2% over 12 measured months, from 18.8K to 15.4K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Goodnotes’ and OneNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goodnotes

4 branded search terms

  • goodnotes
  • goodnotes app
  • goodnotes notes
  • goodnotes template

OneNote

5 branded search terms

  • microsoft onenote
  • onenote
  • onenote app
  • onenote notes
  • onenote template

How the Brand Demand Index is measured

Other head-to-heads among note-taking apps

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