How popular isJira Service Management in search?
In August 2026, there were an estimated 220 branded searches for Jira Service Management in New Zealand which is up 29.4% over the last 11 months. Jira Service Management holds 7.5% estimated Share of Search among New Zealand IT service management tools and is ranked 2nd of 5 competitors for search popularity.
ServiceNow76.7%
Jira Service Management7.5%ManageEngine7.2%
Freshservice6.8%
HaloITSM1.7%
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Which IT service management tools compete with Jira Service Management?
Share of Search by month for ServiceNow, Jira Service Management, ManageEngine, Freshservice. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | Jira Service Management | ManageEngine | Freshservice | HaloITSM |
|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 7.3% | 11.2% | 6.9% | 1.3% |
| Nov 2025 | 73% | 7.3% | 11.2% | 6.4% | 2.1% |
| Dec 2025 | 75.5% | 5.9% | 9% | 8% | 1.6% |
| Jan 2026 | 77.9% | 6.6% | 7% | 6.1% | 2.3% |
| Feb 2026 | 77.8% | 7.9% | 7.5% | 5% | 1.7% |
| Mar 2026 | 79.2% | 6% | 8.1% | 5.4% | 1.3% |
| Apr 2026 | 78.2% | 5.1% | 9.2% | 5.8% | 1.7% |
| May 2026 | 84.4% | 4.3% | 6.5% | 4% | 0.75% |
| Jun 2026 | 82.2% | 6.2% | 6.2% | 4.3% | 1.1% |
| Jul 2026 | 81.7% | 5.2% | 6.2% | 5.5% | 1.4% |
| Aug 2026 | 76.7% | 7.5% | 7.2% | 6.8% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.7% | 2.2K | -5.1% | -4.9 points | |
| 2, moved from 4th to 2nd | 7.5% | 220 | +46.7% | +2.3 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 7.2% | 210 | +16.7% | +1 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 6.8% | 200 | +25% | +1.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.7% | 50 | +25% | +0.3 points |
76.7%
held 1st · 2.2K estimated branded searches · -5.1% vs prior month · -4.9 points
7.5%
moved from 4th to 2nd · 220 estimated branded searches · +46.7% vs prior month · +2.3 points
7.2%
moved from 2nd to 3rd · 210 estimated branded searches · +16.7% vs prior month · +1 points
6.8%
moved from 3rd to 4th · 200 estimated branded searches · +25% vs prior month · +1.3 points
5.
HaloITSM1.7%
held 5th · 50 estimated branded searches · +25% vs prior month · +0.3 points
Compare search popularity between Jira Service Management and its closest rivals
- Jira Service Management vs Freshservice: compare search popularity
- Jira Service Management vs HaloITSM: compare search popularity
- Compare Jira Service Management with any brand
How has branded search demand for Jira Service Management changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jira Service Management in New Zealand rose from 170 to 220.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among IT service management tools in New Zealand peaked at 7.9% in February 2026 and was lowest at 4.3% in May 2026.
- Across the 11 months ending August 2026, Jira Service Management rose from 3rd to 2nd among IT service management tools in New Zealand.
How did search popularity change for New Zealand IT service management tools in August 2026?
5 changes
In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.
In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.
In August 2026, ManageEngine gained estimated Share of Search among IT service management tools in New Zealand, from 6.2% to 7.2%.
In August 2026, ServiceNow lost estimated Share of Search among IT service management tools in New Zealand, from 81.7% to 76.7%.
HaloITSM’s estimated Share of Search among IT service management tools in New Zealand has gained ground for 3 months in a row, from 0.75% to 1.7% in August 2026.
How is Jira Service Management measured?
Brandwave collects information about searches that people make online using Jira Service Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- jira service management
- jira service management asset management
- jira service management itsm
- jira service management service desk
- jiraservicemanagement
Who owns Jira Service Management?
Jira Service Management is owned by Atlassian. Brandwave also tracks 
Atlassian Statuspage and 
Bitbucket, owned by the same company, in New Zealand.
Do you work for Jira Service Management? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Jira Service Management your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.