How popular isRootly?
In September 2026, people searched for Rootly by name about 30 times in New Zealand, a 40% decrease from the previous year. These searches made up 0.88% of all New Zealand incident management platform searches, placing Rootly sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about incident management platforms, Rootly appeared in two of the five answers and was the fourth most recommended of the eight.
Rootly is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.
SiteApp ProShare of searches 29.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ecoPortalShare of searches 25.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
FireHydrantShare of searches 25.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PagerDutyShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RootlyShare of searches 0.88%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow Rootly and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top incident management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rootly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rootly is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SiteApp Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rootly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
incident.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- FireHydrant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Squadcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about incident management platforms
5 answers
Asked ChatGPT
“Which incident management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best incident management platforms in New Zealand?”
Asked ChatGPT
“What's the best incident management platform in New Zealand for a service outage?”
Searched Google, AI Overview
“incident management platforms”
Searched Google, AI Overview
“service outage software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which incident management platforms compete with Rootly?
Share of searches by month for SiteApp Pro, ecoPortal, FireHydrant, PagerDuty, Jira Service Management, Rootly. The figures are in the table below the chart.
View monthly share of searches table
| Month | SiteApp Pro | ecoPortal | FireHydrant | PagerDuty | Jira Service Management | Rootly | Squadcast | incident.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 26.2% | 26.2% | 11.6% | 5.1% | 1.5% | 2.1% | 1.2% |
| Nov 2025 | 25.4% | 28.8% | 25.4% | 11.2% | 4.9% | 2% | 1.4% | 0.86% |
| Dec 2025 | 21.7% | 26.5% | 32.4% | 11.8% | 4% | 1.8% | 1.1% | 0.74% |
| Jan 2026 | 24.7% | 24.7% | 30.2% | 11% | 4.8% | 3.1% | 1% | 0.34% |
| Feb 2026 | 26.8% | 26.8% | 26.8% | 11.9% | 5.2% | 0.91% | 1.2% | 0.3% |
| Mar 2026 | 27.3% | 27.3% | 24% | 13.1% | 4.6% | 1.9% | 0.82% | 0.82% |
| Apr 2026 | 28.4% | 23.2% | 28.4% | 12.6% | 4.5% | 1.3% | 0.97% | 0.65% |
| May 2026 | 30% | 24.6% | 24.6% | 13.3% | 4.8% | 1.4% | 0.68% | 0.68% |
| Jun 2026 | 29.1% | 25.6% | 25.6% | 11.3% | 6.1% | 1.2% | 0.58% | 0.58% |
| Jul 2026 | 30.5% | 26.8% | 26.8% | 9.8% | 4.3% | 1.2% | 0.3% | 0.3% |
| Aug 2026 | 31.2% | 22.4% | 27.4% | 10% | 6.5% | 1.2% | 0.62% | 0.62% |
| Sep 2026 | 29.4% | 25.9% | 25.9% | 11.5% | 5% | 0.88% | 0.88% | 0.59% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.4% | 1K | 0% | -1.7 points | |
| 2, moved from 3rd to 2nd | 25.9% | 880 | +22.2% | +3.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.9% | 880 | 0% | -1.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.5% | 390 | +21.9% | +1.5 points | |
| 5, held 5th | 5% | 170 | -19% | -1.5 points | |
| 6, held 6th | 0.88% | 30 | -25% | -0.4 points | |
| 7, moved from 8th to 7th | 0.88% | 30 | +50% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.59% | 20 | 0% | 0 pointsmoved from 7th to 8th |
29.4%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share -1.7 points.
25.9%
Moved from 3rd to 2nd. 880 estimated branded searches, +22.2% vs prior month. Share +3.5 points.
25.9%
Moved from 2nd to 3rd. 880 estimated branded searches, 0% vs prior month. Share -1.5 points.
11.5%
Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share +1.5 points.
Held 5th. 170 estimated branded searches, -19% vs prior month. Share -1.5 points.
6.
Rootly0.88%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
0.88%
Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.3 points.
0.59%
Moved from 7th to 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Rootly and its closest rivals
How has branded search demand for Rootly changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rootly in New Zealand fell from 50 to 30.
- Across the 12 months ending September 2026, Rootly’s share of searches among incident management platforms in New Zealand decreased from 1.5% to 0.88%.
- Across the 12 months ending September 2026, Rootly’s share of searches among incident management platforms in New Zealand peaked at 3.1% in January 2026 and was lowest at 0.88% in September 2026.
- Across the 12 months ending September 2026, Rootly rose from 7th to 6th among incident management platforms in New Zealand.
How did search popularity change for New Zealand incident management platforms in September 2026?
6 changes
In September 2026, ecoPortal overtook FireHydrant to rank 2nd among incident management platforms in New Zealand, with 25.9% of the searches.
In September 2026, PagerDuty gained share of searches among incident management platforms in New Zealand, from 10% to 11.5%.
In September 2026, SiteApp Pro lost share of searches among incident management platforms in New Zealand, from 31.2% to 29.4%.
In September 2026, Jira Service Management lost share of searches among incident management platforms in New Zealand, from 6.5% to 5%.
In September 2026, FireHydrant lost share of searches among incident management platforms in New Zealand, from 27.4% to 25.9%.
In September 2026, Squadcast rose from 8th to 7th among incident management platforms in New Zealand.
How are Rootly’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rootly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rootly
Do you work for Rootly? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rootly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.