Brandwave

How popular isJira Service Management?

In September 2026, people searched for Jira Service Management by name about 170 times in New Zealand, about the same as the previous year. These searches made up 5% of all New Zealand incident management platform searches, placing Jira Service Management fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about incident management platforms, Jira Service Management appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Jira Service Management is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. SiteApp ProShare of searches 29.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. ecoPortalShare of searches 25.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. FireHydrantShare of searches 25.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PagerDutyShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Jira Service ManagementShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira Service Management was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jira Service Management is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. ecoPortal2nd
  3. SiteApp Pro3rd
  4. Rootly4th
  5. Jira Service Management5th
  6. incident.io6th
  7. FireHydrant–
  8. Squadcast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteApp Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FireHydrant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about incident management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which incident management platforms compete with Jira Service Management?

Jira Service Management against incident management platforms in New Zealand, by month

Share of searches by month for SiteApp Pro, ecoPortal, FireHydrant, PagerDuty, Jira Service Management. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteApp ProecoPortalFireHydrantPagerDutyJira Service ManagementRootlySquadcastincident.io
Oct 202526.2%26.2%26.2%11.6%5.1%1.5%2.1%1.2%
Nov 202525.4%28.8%25.4%11.2%4.9%2%1.4%0.86%
Dec 202521.7%26.5%32.4%11.8%4%1.8%1.1%0.74%
Jan 202624.7%24.7%30.2%11%4.8%3.1%1%0.34%
Feb 202626.8%26.8%26.8%11.9%5.2%0.91%1.2%0.3%
Mar 202627.3%27.3%24%13.1%4.6%1.9%0.82%0.82%
Apr 202628.4%23.2%28.4%12.6%4.5%1.3%0.97%0.65%
May 202630%24.6%24.6%13.3%4.8%1.4%0.68%0.68%
Jun 202629.1%25.6%25.6%11.3%6.1%1.2%0.58%0.58%
Jul 202630.5%26.8%26.8%9.8%4.3%1.2%0.3%0.3%
Aug 202631.2%22.4%27.4%10%6.5%1.2%0.62%0.62%
Sep 202629.4%25.9%25.9%11.5%5%0.88%0.88%0.59%

  1. 1.SiteApp Pro

    29.4%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.ecoPortal

    25.9%

    Moved from 3rd to 2nd. 880 estimated branded searches, +22.2% vs prior month. Share +3.5 points.

  3. 3.FireHydrant

    25.9%

    Moved from 2nd to 3rd. 880 estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.PagerDuty

    11.5%

    Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share +1.5 points.

  5. 5.Jira Service Management

    5%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share -1.5 points.

  6. 6.Rootly

    0.88%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

  7. 7.Squadcast

    0.88%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.3 points.

  8. 8.incident.io

    0.59%

    Moved from 7th to 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jira Service Management and its closest rivals

Every comparison with Jira Service Management

12 comparisons

How has branded search demand for Jira Service Management changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jira Service Management in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, Jira Service Management’s share of searches among incident management platforms in New Zealand peaked at 6.5% in August 2026 and was lowest at 4% in December 2025.

How did search popularity change for New Zealand incident management platforms in September 2026?

6 changes

  1. In September 2026, ecoPortal overtook FireHydrant to rank 2nd among incident management platforms in New Zealand, with 25.9% of the searches.

  2. In September 2026, PagerDuty gained share of searches among incident management platforms in New Zealand, from 10% to 11.5%.

  3. In September 2026, SiteApp Pro lost share of searches among incident management platforms in New Zealand, from 31.2% to 29.4%.

  4. In September 2026, Jira Service Management lost share of searches among incident management platforms in New Zealand, from 6.5% to 5%.

  5. In September 2026, FireHydrant lost share of searches among incident management platforms in New Zealand, from 27.4% to 25.9%.

  6. In September 2026, Squadcast rose from 8th to 7th among incident management platforms in New Zealand.

How are Jira Service Management’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jira Service Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jira service management
  • jira service management itsm
  • jiraservicemanagement

How the Brand Demand Index is measured

Who owns Jira Service Management?

Jira Service Management is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket, Bitbucket Pipelines and Confluence, owned by the same company, in New Zealand.

Do you work for Jira Service Management? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Jira Service Management compete?

Jira Service Management is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Incident management platforms5th of 85%Shown above
Help desk software5th of 86.8%Show ranking
IT service management platforms2nd of 78%Show ranking
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