Brandwave

FireHydrant vs Jira Service Management:Which is more popular?

In September 2026, FireHydrant had more branded searches than Jira Service Management among incident management platforms in New Zealand. FireHydrant had about 880 branded searches, while Jira Service Management had 170. FireHydrant made up 25.9% of all incident management platform searches we track, and Jira Service Management accounted for 5%. When we asked ChatGPT and Google AI Overviews about incident management platforms, Jira Service Management appeared in three of the five answers and FireHydrant in none.

Among incident management platforms in New Zealand in September 2026

Who do people search for more?

FireHydrant, about 5 searches for every 1 for Jira Service Management

FireHydrant 880 searchesJira Service Management 170 searches

Who does AI mention more?

Jira Service Management, mentioned in 3 of 5 answers, FireHydrant in 0

Jira Service Management in 3 of 5FireHydrant in 0 of 5

Who does AI recommend more?

Jira Service Management, the only one of the two named

Jira Service Management first in 3FireHydrant never named

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira Service Management was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. FireHydrant did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. ecoPortal2nd
  3. SiteApp Pro3rd
  4. Rootly4th
  5. Jira Service Management5th
  6. incident.io6th
  7. FireHydrant–
  8. Squadcast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteApp Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FireHydrant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about incident management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FireHydrant or Jira Service Management more popular in search?

This chart shows how often people search Google for FireHydrant and Jira Service Management by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from searches in New Zealand.

FireHydrant and Jira Service Management among incident management platforms in New Zealand, by month

Share of searches by month for FireHydrant, Jira Service Management. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteApp ProecoPortalFireHydrantPagerDutyJira Service ManagementRootlySquadcastincident.io
Oct 202526.2%26.2%26.2%11.6%5.1%1.5%2.1%1.2%
Nov 202525.4%28.8%25.4%11.2%4.9%2%1.4%0.86%
Dec 202521.7%26.5%32.4%11.8%4%1.8%1.1%0.74%
Jan 202624.7%24.7%30.2%11%4.8%3.1%1%0.34%
Feb 202626.8%26.8%26.8%11.9%5.2%0.91%1.2%0.3%
Mar 202627.3%27.3%24%13.1%4.6%1.9%0.82%0.82%
Apr 202628.4%23.2%28.4%12.6%4.5%1.3%0.97%0.65%
May 202630%24.6%24.6%13.3%4.8%1.4%0.68%0.68%
Jun 202629.1%25.6%25.6%11.3%6.1%1.2%0.58%0.58%
Jul 202630.5%26.8%26.8%9.8%4.3%1.2%0.3%0.3%
Aug 202631.2%22.4%27.4%10%6.5%1.2%0.62%0.62%
Sep 202629.4%25.9%25.9%11.5%5%0.88%0.88%0.59%

How has the FireHydrant and Jira Service Management comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand incident management platforms in September 2026?

3 changes

  1. In September 2026, ecoPortal overtook FireHydrant to rank 2nd among incident management platforms in New Zealand, with 25.9% of the searches.

  2. In September 2026, Jira Service Management lost share of searches among incident management platforms in New Zealand, from 6.5% to 5%.

  3. In September 2026, FireHydrant lost share of searches among incident management platforms in New Zealand, from 27.4% to 25.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FireHydrant’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FireHydrant

1 branded search term

  • firehydrant

Jira Service Management

2 branded search terms

  • jira service management
  • jiraservicemanagement

How the Brand Demand Index is measured

Other head-to-heads among incident management platforms

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