Help Scout vs Jira Service Management:Which is more popular?
In September 2026, Jira Service Management had more branded searches than Help Scout among help desk software in New Zealand. Jira Service Management had about 170 branded searches, while Help Scout had 110. Jira Service Management made up 6.8% of all help desk software searches we track, and Help Scout accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about help desk software, Jira Service Management appeared in two of the three answers and Help Scout in one. Jira Service Management was mentioned before Help Scout in two out of three answers.
Who do people search for more?
Jira Service Management, about 55% more searches than Help Scout
Who does AI mention more?
Jira Service Management, mentioned in 2 of 3 answers, Help Scout in 1
Who does AI recommend more?
Jira Service Management, named ahead of Help Scout in 2 of 3 answers
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Top help desk software in ChatGPT and Google AI Overviews
In three ChatGPT questions, Jira Service Management was mentioned in two out of three: in two of the three ChatGPT answers. Help Scout was mentioned in one out of three: in one of the three ChatGPT answers. Jira Service Management was listed before Help Scout in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Freshdesk1st- Freshservice2nd
Zendesk3rd- Jira Service Management4th
Intercom5th
Help Scout6th
Zoho Desk7th
Gorgias7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zendesk3 of 3Named in 3 of 3 ChatGPT answers
- Freshdesk3 of 3Named in 3 of 3 ChatGPT answers
- Jira Service Management2 of 3Named in 2 of 3 ChatGPT answers
- Freshservice2 of 3Named in 2 of 3 ChatGPT answers
- Zoho Desk1 of 3Named in 1 of 3 ChatGPT answers
- Gorgias1 of 3Named in 1 of 3 ChatGPT answers
- Help Scout1 of 3Named in 1 of 3 ChatGPT answers
- Intercom1 of 3Named in 1 of 3 ChatGPT answers
See every answer about help desk software
3 answers
Asked ChatGPT
“Which help desk platform should I use in New Zealand?”
Asked ChatGPT
“What are the best help desk platforms in New Zealand?”
Asked ChatGPT
“What's the best help desk platform in New Zealand for customer support?”
Searched Google, AI Overview
“customer support software”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“support ticket software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Help Scout or Jira Service Management more popular in search?
This chart shows how often people search Google for Help Scout and Jira Service Management by name. Each line represents a brand's share of searches for all eight help desk software we track, month by month, from searches in New Zealand.
Share of searches by month for Jira Service Management, Help Scout. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Zoho Desk | Freshdesk | Gorgias | Jira Service Management | Freshservice | Help Scout | Intercom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 13% | 13% | 10.7% | 5.7% | 4.7% | 5.7% | 2.3% |
| Nov 2025 | 38.7% | 11.9% | 14.5% | 14.5% | 6.3% | 5.2% | 6.3% | 2.6% |
| Dec 2025 | 39.2% | 13.8% | 13.8% | 13.8% | 4.7% | 6% | 6% | 2.6% |
| Jan 2026 | 41.5% | 12.9% | 12.9% | 15.7% | 5.6% | 4.4% | 4.4% | 2.4% |
| Feb 2026 | 41.5% | 12.6% | 12.6% | 15.4% | 6.7% | 4.3% | 4.3% | 2.4% |
| Mar 2026 | 38.2% | 14.3% | 14.3% | 14.3% | 6.3% | 5.1% | 5.1% | 2.2% |
| Apr 2026 | 32.5% | 14% | 11.4% | 21.1% | 6.1% | 6.1% | 6.1% | 2.6% |
| May 2026 | 42.4% | 13.2% | 10.7% | 16% | 5.8% | 5.8% | 3.7% | 2.5% |
| Jun 2026 | 39.2% | 12.3% | 12.3% | 15% | 8.1% | 5.4% | 5.4% | 2.3% |
| Jul 2026 | 40.2% | 11.6% | 11.6% | 17.4% | 6.3% | 6.3% | 4.9% | 1.8% |
| Aug 2026 | 37.4% | 11.9% | 11.9% | 17.8% | 7.8% | 6.3% | 5.2% | 1.9% |
| Sep 2026 | 40.2% | 15.5% | 12.7% | 12.7% | 6.8% | 5.6% | 4.4% | 2% |
How has the Help Scout and Jira Service Management comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Jira Service Management took it in January 2026.
- Across the 12 months ending September 2026, Help Scout’s share of searches among help desk software in New Zealand moved from 5.7% to 4.4%, and its estimated monthly branded searches moved from 170 to 110.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among help desk software in New Zealand moved from 5.7% to 6.8%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand help desk software in September 2026?
2 changes
In September 2026, Jira Service Management lost share of searches among help desk software in New Zealand, from 7.8% to 6.8%.
In September 2026, Help Scout lost share of searches among help desk software in New Zealand, from 5.2% to 4.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Help Scout’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Help Scout
1 branded search term
- helpscout
Jira Service Management
2 branded search terms
- jira service management
- jiraservicemanagement
Other head-to-heads among help desk software
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