Brandwave

How popular isIntercom?

In September 2026, people searched for Intercom by name about 50 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 2% of all New Zealand help desk software searches, placing Intercom eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about help desk software, Intercom appeared in one of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Intercom is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. ZendeskShare of searches 40.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Zoho DeskShare of searches 15.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  3. FreshdeskShare of searches 12.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. GorgiasShare of searches 12.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  5. IntercomShare of searches 2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top help desk software in ChatGPT and Google AI Overviews

In three ChatGPT questions, Intercom was mentioned in one out of three: in one of the three ChatGPT answers. Intercom is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshdesk1st
  2. Freshservice2nd
  3. Zendesk3rd
  4. Jira Service Management4th
  5. Intercom5th
  6. Help Scout6th
  7. Zoho Desk7th
  8. Gorgias7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk3 of 3Named in 3 of 3 ChatGPT answers
  • Freshdesk3 of 3Named in 3 of 3 ChatGPT answers
  • Jira Service Management2 of 3Named in 2 of 3 ChatGPT answers
  • Freshservice2 of 3Named in 2 of 3 ChatGPT answers
  • Zoho Desk1 of 3Named in 1 of 3 ChatGPT answers
  • Gorgias1 of 3Named in 1 of 3 ChatGPT answers
  • Help Scout1 of 3Named in 1 of 3 ChatGPT answers
  • Intercom1 of 3Named in 1 of 3 ChatGPT answers

See every answer about help desk software

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which help desk software compete with Intercom?

Intercom against help desk software in New Zealand, by month

Share of searches by month for Zendesk, Zoho Desk, Freshdesk, Gorgias, Jira Service Management, Freshservice, Help Scout, Intercom. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasJira Service ManagementFreshserviceHelp ScoutIntercom
Oct 202544.8%13%13%10.7%5.7%4.7%5.7%2.3%
Nov 202538.7%11.9%14.5%14.5%6.3%5.2%6.3%2.6%
Dec 202539.2%13.8%13.8%13.8%4.7%6%6%2.6%
Jan 202641.5%12.9%12.9%15.7%5.6%4.4%4.4%2.4%
Feb 202641.5%12.6%12.6%15.4%6.7%4.3%4.3%2.4%
Mar 202638.2%14.3%14.3%14.3%6.3%5.1%5.1%2.2%
Apr 202632.5%14%11.4%21.1%6.1%6.1%6.1%2.6%
May 202642.4%13.2%10.7%16%5.8%5.8%3.7%2.5%
Jun 202639.2%12.3%12.3%15%8.1%5.4%5.4%2.3%
Jul 202640.2%11.6%11.6%17.4%6.3%6.3%4.9%1.8%
Aug 202637.4%11.9%11.9%17.8%7.8%6.3%5.2%1.9%
Sep 202640.2%15.5%12.7%12.7%6.8%5.6%4.4%2%

  1. 1.Zendesk

    40.2%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Zoho Desk

    15.5%

    Moved from 4th to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +3.7 points.

  3. 3.Freshdesk

    12.7%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Gorgias

    12.7%

    Moved from 2nd to 4th. 320 estimated branded searches, -33.3% vs prior month. Share -5 points.

  5. 5.Jira Service Management

    6.8%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share -1 points.

  6. 6.Freshservice

    5.6%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.7 points.

  7. 7.Help Scout

    4.4%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share -0.8 points.

  8. 8.Intercom

    2%

    Held 8th. 50 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Intercom and its closest rivals

Every comparison with Intercom

7 comparisons

How has branded search demand for Intercom changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Intercom in New Zealand fell from 70 to 50.
  • Across the 12 months ending September 2026, Intercom’s share of searches among help desk software in New Zealand held steady, from 2.3% to 2%.

How did search popularity change for New Zealand help desk software in September 2026?

6 changes

  1. In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among help desk software in New Zealand, with 15.5% of the searches.

  2. In September 2026, Zendesk gained share of searches among help desk software in New Zealand, from 37.4% to 40.2%.

  3. In September 2026, Freshdesk gained share of searches among help desk software in New Zealand, from 11.9% to 12.7%.

  4. In September 2026, Gorgias lost share of searches among help desk software in New Zealand, from 17.8% to 12.7%.

  5. In September 2026, Jira Service Management lost share of searches among help desk software in New Zealand, from 7.8% to 6.8%.

  6. In September 2026, Help Scout lost share of searches among help desk software in New Zealand, from 5.2% to 4.4%.

How are Intercom’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Intercom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • intercom chat
  • intercom help desk
  • intercom pricing
  • intercom support

Do you work for Intercom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Intercom compete?

Intercom is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Customer engagement platforms9th of 100.09%Show ranking
Help desk software8th of 82%Shown above
Customer support platforms7th of 80.44%Show ranking
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