Brandwave

How popular isJira Service Management?

In September 2026, people searched for Jira Service Management by name about 170 times in New Zealand, about the same as the previous year. These searches made up 6.8% of all New Zealand help desk software searches, placing Jira Service Management fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about help desk software, Jira Service Management appeared in two of the three answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Jira Service Management is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. ZendeskShare of searches 40.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Zoho DeskShare of searches 15.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  3. FreshdeskShare of searches 12.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. GorgiasShare of searches 12.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  5. Jira Service ManagementShare of searches 6.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

+3 more

Jira Service Management website (opens in a new tab)

Follow Jira Service Management and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top help desk software in ChatGPT and Google AI Overviews

In three ChatGPT questions, Jira Service Management was mentioned in two out of three: in two of the three ChatGPT answers. Jira Service Management is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshdesk1st
  2. Freshservice2nd
  3. Zendesk3rd
  4. Jira Service Management4th
  5. Intercom5th
  6. Help Scout6th
  7. Zoho Desk7th
  8. Gorgias7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk3 of 3Named in 3 of 3 ChatGPT answers
  • Freshdesk3 of 3Named in 3 of 3 ChatGPT answers
  • Jira Service Management2 of 3Named in 2 of 3 ChatGPT answers
  • Freshservice2 of 3Named in 2 of 3 ChatGPT answers
  • Zoho Desk1 of 3Named in 1 of 3 ChatGPT answers
  • Gorgias1 of 3Named in 1 of 3 ChatGPT answers
  • Help Scout1 of 3Named in 1 of 3 ChatGPT answers
  • Intercom1 of 3Named in 1 of 3 ChatGPT answers

See every answer about help desk software

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which help desk software compete with Jira Service Management?

Jira Service Management against help desk software in New Zealand, by month

Share of searches by month for Zendesk, Zoho Desk, Freshdesk, Gorgias, Jira Service Management, Freshservice, Help Scout. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasJira Service ManagementFreshserviceHelp ScoutIntercom
Oct 202544.8%13%13%10.7%5.7%4.7%5.7%2.3%
Nov 202538.7%11.9%14.5%14.5%6.3%5.2%6.3%2.6%
Dec 202539.2%13.8%13.8%13.8%4.7%6%6%2.6%
Jan 202641.5%12.9%12.9%15.7%5.6%4.4%4.4%2.4%
Feb 202641.5%12.6%12.6%15.4%6.7%4.3%4.3%2.4%
Mar 202638.2%14.3%14.3%14.3%6.3%5.1%5.1%2.2%
Apr 202632.5%14%11.4%21.1%6.1%6.1%6.1%2.6%
May 202642.4%13.2%10.7%16%5.8%5.8%3.7%2.5%
Jun 202639.2%12.3%12.3%15%8.1%5.4%5.4%2.3%
Jul 202640.2%11.6%11.6%17.4%6.3%6.3%4.9%1.8%
Aug 202637.4%11.9%11.9%17.8%7.8%6.3%5.2%1.9%
Sep 202640.2%15.5%12.7%12.7%6.8%5.6%4.4%2%

  1. 1.Zendesk

    40.2%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Zoho Desk

    15.5%

    Moved from 4th to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +3.7 points.

  3. 3.Freshdesk

    12.7%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Gorgias

    12.7%

    Moved from 2nd to 4th. 320 estimated branded searches, -33.3% vs prior month. Share -5 points.

  5. 5.Jira Service Management

    6.8%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share -1 points.

  6. 6.Freshservice

    5.6%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.7 points.

  7. 7.Help Scout

    4.4%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share -0.8 points.

  8. 8.Intercom

    2%

    Held 8th. 50 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Jira Service Management and its closest rivals

Every comparison with Jira Service Management

12 comparisons

How has branded search demand for Jira Service Management changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jira Service Management in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, Jira Service Management’s share of searches among help desk software in New Zealand increased from 5.7% to 6.8%.
  • Across the 12 months ending September 2026, Jira Service Management’s share of searches among help desk software in New Zealand peaked at 8.1% in June 2026 and was lowest at 4.7% in December 2025.
  • Across the 12 months ending September 2026, Jira Service Management rose from 6th to 5th among help desk software in New Zealand.

How did search popularity change for New Zealand help desk software in September 2026?

6 changes

  1. In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among help desk software in New Zealand, with 15.5% of the searches.

  2. In September 2026, Zendesk gained share of searches among help desk software in New Zealand, from 37.4% to 40.2%.

  3. In September 2026, Freshdesk gained share of searches among help desk software in New Zealand, from 11.9% to 12.7%.

  4. In September 2026, Gorgias lost share of searches among help desk software in New Zealand, from 17.8% to 12.7%.

  5. In September 2026, Jira Service Management lost share of searches among help desk software in New Zealand, from 7.8% to 6.8%.

  6. In September 2026, Help Scout lost share of searches among help desk software in New Zealand, from 5.2% to 4.4%.

How are Jira Service Management’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jira Service Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jira service management
  • jira service management itsm
  • jiraservicemanagement

How the Brand Demand Index is measured

Who owns Jira Service Management?

Jira Service Management is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket, Bitbucket Pipelines and Confluence, owned by the same company, in New Zealand.

Do you work for Jira Service Management? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Jira Service Management compete?

Jira Service Management is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Incident management platforms5th of 85%Show ranking
Help desk software5th of 86.8%Shown above
IT service management platforms2nd of 78%Show ranking
Creator with pink hair and a pink jacket

Is Jira Service Management your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free