IT service management platforms in New Zealand:Which are most popular?
In September 2026, ServiceNow was the most searched IT service management platform in New Zealand, accounting for 79.7% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, Jira Service Management and Freshservice showed up in every answer. Freshservice was recommended most often, coming first in four out of five responses.
ServiceNowShare of searches 79.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Jira Service ManagementShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
FreshserviceShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HaloITSMShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
ManageEngine ServiceDesk PlusShare of searches 0.94%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top IT service management platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Jira Service Management and Freshservice appeared every time. Freshservice was recommended most often, coming first in four out of five answers. Jira Service Management was second, and ServiceNow was third. SysAid, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HaloITSM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ManageEngine ServiceDesk Plus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SysAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TOPdesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT service management platforms
5 answers
Asked ChatGPT
“Which IT service management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best IT service management platforms in New Zealand?”
Asked ChatGPT
“What's the best IT service management platform in New Zealand for a service desk?”
Searched Google, AI Overview
“best service desk software”
Searched Google, AI Overview
“it support ticketing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which IT service management platforms do people search for most?
This chart shows how often people search Google for each IT service management platform by name. Each line represents a brand's share of searches for all seven IT service management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for ServiceNow, Jira Service Management, Freshservice, HaloITSM. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Jira Service Management | Freshservice | HaloITSM | ManageEngine ServiceDesk Plus | SysAid | TOPdesk |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.2% | 7.7% | 1.4% | 0.97% | 1.4% | 0.48% |
| Nov 2025 | 79.7% | 8.2% | 7.2% | 1.9% | 0.97% | 0.97% | 0.97% |
| Dec 2025 | 80.6% | 6.3% | 8.6% | 1.7% | 1.1% | 1.1% | 0.57% |
| Jan 2026 | 81.6% | 7% | 6.5% | 2.5% | 1% | 0.5% | 1% |
| Feb 2026 | 81.5% | 8.1% | 5.4% | 1.8% | 1.4% | 0.9% | 0.9% |
| Mar 2026 | 83.6% | 6.5% | 5.8% | 1.5% | 1.5% | 0.73% | 0.36% |
| Apr 2026 | 83.8% | 5.5% | 6.3% | 1.8% | 1.5% | 0.74% | 0.37% |
| May 2026 | 88.3% | 4% | 4.3% | 0.8% | 1.9% | 0.53% | 0.27% |
| Jun 2026 | 86.2% | 6.3% | 4.6% | 1.1% | 0.86% | 0.57% | 0.29% |
| Jul 2026 | 85.4% | 5.5% | 5.8% | 1.5% | 0.73% | 0.73% | 0.36% |
| Aug 2026 | 80.9% | 8.1% | 7.4% | 1.5% | 0.74% | 0.74% | 0.74% |
| Sep 2026 | 79.7% | 8% | 7.5% | 2.4% | 0.94% | 0.94% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.7% | 1.7K | -23.2% | -1.2 points | |
| 2, held 2nd | 8% | 170 | -22.7% | -0.1 points | |
| 3, held 3rd | 7.5% | 160 | -20% | +0.2 points | |
| 4, held 4th | 2.4% | 50 | +25% | +0.9 points | |
| 5, held 5th | 0.94% | 20 | 0% | +0.2 points | |
| 6, held 6th | 0.94% | 20 | 0% | +0.2 points | |
| 7, held 7th | 0.47% | 10 | -50% | -0.3 points |
79.7%
Held 1st. 1.7K estimated branded searches, -23.2% vs prior month. Share -1.2 points.
Held 2nd. 170 estimated branded searches, -22.7% vs prior month. Share -0.1 points.
7.5%
Held 3rd. 160 estimated branded searches, -20% vs prior month. Share +0.2 points.
4.
HaloITSM2.4%
Held 4th. 50 estimated branded searches, +25% vs prior month. Share +0.9 points.
Held 5th. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
SysAid0.94%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
TOPdesk0.47%
Held 7th. 10 estimated branded searches, -50% vs prior month. Share -0.3 points.
Which brand is most popular in search among IT service management platforms in New Zealand?
7 brands
In September 2026, ServiceNow was the most searched among IT service management platforms in New Zealand, with an estimated 1.7K branded searches, 79.7% of all searches for the seven we track. Jira Service Management is in 2nd place, 71.7 percentage points behind at 8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ServiceNow | 79.7% | 88.3%May 2026 | 79.7%Oct 2025 | 1st |
| Jira Service Management | 8.2% → 8% | 8.2%Oct 2025 | 4%May 2026 | 2nd |
| Freshservice | 7.7% → 7.5% | 8.6%Dec 2025 | 4.3%May 2026 | 3rd |
| HaloITSM | 1.4% → 2.4% | 2.5%Jan 2026 | 0.8%May 2026 | 4th |
| ManageEngine ServiceDesk Plus | 0.97% → 0.94% | 1.9%May 2026 | 0.73%Jul 2026 | 6th → 5th |
| SysAid | 1.4% → 0.94% | 1.4%Oct 2025 | 0.5%Jan 2026 | 5th → 6th |
| TOPdesk | 0.48% → 0.47% | 1%Jan 2026 | 0.27%May 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, HaloITSM’s share of searches among IT service management platforms in New Zealand increased from 1.4% to 2.4%.
- Across the 12 months ending September 2026, SysAid’s share of searches among IT service management platforms in New Zealand decreased from 1.4% to 0.94%.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among IT service management platforms in New Zealand peaked at 88.3% in May 2026 and was lowest at 79.7% in October 2025.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among IT service management platforms in New Zealand peaked at 8.2% in October 2025 and was lowest at 4% in May 2026.
- Across the 12 months ending September 2026, Freshservice’s share of searches among IT service management platforms in New Zealand peaked at 8.6% in December 2025 and was lowest at 4.3% in May 2026.
- Across the 12 months ending September 2026, HaloITSM’s share of searches among IT service management platforms in New Zealand peaked at 2.5% in January 2026 and was lowest at 0.8% in May 2026.
- Across the 12 months ending September 2026, ManageEngine ServiceDesk Plus’ share of searches among IT service management platforms in New Zealand peaked at 1.9% in May 2026 and was lowest at 0.73% in July 2026.
- Across the 12 months ending September 2026, ManageEngine ServiceDesk Plus rose from 6th to 5th among IT service management platforms in New Zealand.
- Across the 12 months ending September 2026, SysAid fell from 5th to 6th among IT service management platforms in New Zealand.
- Across the 12 months ending September 2026, ServiceNow, Jira Service Management, Freshservice and TOPdesk held steady: their share of searches among IT service management platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand IT service management platforms in September 2026?
4 changes
In September 2026, HaloITSM gained share of searches among IT service management platforms in New Zealand, from 1.5% to 2.4%.
In September 2026, ServiceNow lost share of searches among IT service management platforms in New Zealand, from 80.9% to 79.7%.
Freshservice’s share of searches among IT service management platforms in New Zealand has gained ground for 3 months in a row, from 4.6% to 7.5% in September 2026.
Estimated monthly branded searches for SysAid in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Compare popularity between leading brands
- ServiceNow vs Jira Service Management: compare popularity
- ServiceNow vs Freshservice: compare popularity
- ServiceNow vs HaloITSM: compare popularity
- Jira Service Management vs Freshservice: compare popularity
- Jira Service Management vs HaloITSM: compare popularity
- Freshservice vs HaloITSM: compare popularity
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