Brandwave

How popular isServiceNow?

In September 2026, people searched for ServiceNow by name about 1,690 times in New Zealand, about the same as the previous year. These searches made up 79.7% of all New Zealand IT service management platform searches, placing ServiceNow first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about IT service management platforms, ServiceNow appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

ServiceNow is the most searched of 7 competitors and the third most recommended in AI answers.

  1. ServiceNowShare of searches 79.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Jira Service ManagementShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. FreshserviceShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HaloITSMShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. ManageEngine ServiceDesk PlusShare of searches 0.94%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

+2 more

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ServiceNow is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Jira Service Management2nd
  3. ServiceNow3rd
  4. HaloITSM4th
  5. ManageEngine ServiceDesk Plus5th
  6. SysAid–
  7. TOPdesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HaloITSM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ManageEngine ServiceDesk Plus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SysAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOPdesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which IT service management platforms compete with ServiceNow?

ServiceNow against IT service management platforms in New Zealand, by month

Share of searches by month for ServiceNow, Jira Service Management, Freshservice, HaloITSM. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowJira Service ManagementFreshserviceHaloITSMManageEngine ServiceDesk PlusSysAidTOPdesk
Oct 202579.7%8.2%7.7%1.4%0.97%1.4%0.48%
Nov 202579.7%8.2%7.2%1.9%0.97%0.97%0.97%
Dec 202580.6%6.3%8.6%1.7%1.1%1.1%0.57%
Jan 202681.6%7%6.5%2.5%1%0.5%1%
Feb 202681.5%8.1%5.4%1.8%1.4%0.9%0.9%
Mar 202683.6%6.5%5.8%1.5%1.5%0.73%0.36%
Apr 202683.8%5.5%6.3%1.8%1.5%0.74%0.37%
May 202688.3%4%4.3%0.8%1.9%0.53%0.27%
Jun 202686.2%6.3%4.6%1.1%0.86%0.57%0.29%
Jul 202685.4%5.5%5.8%1.5%0.73%0.73%0.36%
Aug 202680.9%8.1%7.4%1.5%0.74%0.74%0.74%
Sep 202679.7%8%7.5%2.4%0.94%0.94%0.47%

  1. 1.ServiceNow

    79.7%

    Held 1st. 1.7K estimated branded searches, -23.2% vs prior month. Share -1.2 points.

  2. 2.Jira Service Management

    8%

    Held 2nd. 170 estimated branded searches, -22.7% vs prior month. Share -0.1 points.

  3. 3.Freshservice

    7.5%

    Held 3rd. 160 estimated branded searches, -20% vs prior month. Share +0.2 points.

  4. 4.HaloITSM

    2.4%

    Held 4th. 50 estimated branded searches, +25% vs prior month. Share +0.9 points.

  5. 5.ManageEngine ServiceDesk Plus

    0.94%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.SysAid

    0.94%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.TOPdesk

    0.47%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share -0.3 points.

Compare popularity between ServiceNow and its closest rivals

Every comparison with ServiceNow

2 comparisons

How has branded search demand for ServiceNow changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ServiceNow in New Zealand held steady, from 1.6K to 1.7K.
  • Across the 12 months ending September 2026, ServiceNow’s share of searches among IT service management platforms in New Zealand peaked at 88.3% in May 2026 and was lowest at 79.7% in October 2025.

How did search popularity change for New Zealand IT service management platforms in September 2026?

4 changes

  1. In September 2026, HaloITSM gained share of searches among IT service management platforms in New Zealand, from 1.5% to 2.4%.

  2. In September 2026, ServiceNow lost share of searches among IT service management platforms in New Zealand, from 80.9% to 79.7%.

  3. Freshservice’s share of searches among IT service management platforms in New Zealand has gained ground for 3 months in a row, from 4.6% to 7.5% in September 2026.

  4. Estimated monthly branded searches for SysAid in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are ServiceNow’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cmdb servicenow
  • servicenow
  • servicenow asset management
  • servicenow it ticketing
  • servicenow itsm
  • servicenow now
  • servicenow service desk

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How the Brand Demand Index is measured

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