Freshservice vs ServiceNow:Which is more popular by branded search in New Zealand?
In August 2026, ServiceNow had more branded searches than Freshservice among IT service management tools in New Zealand. ServiceNow was estimated to have 2.2K branded searches compared to Freshservice’s 200, and held a 76.7% Share of Search versus Freshservice’s 6.8%.
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Which is more popular in search, Freshservice or ServiceNow?
Compare the IT service desk and asset management tools New Zealand IT teams run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServiceNow, Freshservice. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | Jira Service Management | ManageEngine | Freshservice | HaloITSM |
|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 7.3% | 11.2% | 6.9% | 1.3% |
| Nov 2025 | 73% | 7.3% | 11.2% | 6.4% | 2.1% |
| Dec 2025 | 75.5% | 5.9% | 9% | 8% | 1.6% |
| Jan 2026 | 77.9% | 6.6% | 7% | 6.1% | 2.3% |
| Feb 2026 | 77.8% | 7.9% | 7.5% | 5% | 1.7% |
| Mar 2026 | 79.2% | 6% | 8.1% | 5.4% | 1.3% |
| Apr 2026 | 78.2% | 5.1% | 9.2% | 5.8% | 1.7% |
| May 2026 | 84.4% | 4.3% | 6.5% | 4% | 0.75% |
| Jun 2026 | 82.2% | 6.2% | 6.2% | 4.3% | 1.1% |
| Jul 2026 | 81.7% | 5.2% | 6.2% | 5.5% | 1.4% |
| Aug 2026 | 76.7% | 7.5% | 7.2% | 6.8% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Freshservice and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Freshservice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management tools in New Zealand moved from 6.9% to 6.8%, and its estimated monthly branded searches moved from 160 to 200.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand moved from 73.3% to 76.7%, and its estimated monthly branded searches moved from 1.7K to 2.2K.
How did search popularity change for New Zealand IT service management tools in August 2026?
3 changes
In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.
In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.
In August 2026, ServiceNow lost estimated Share of Search among IT service management tools in New Zealand, from 81.7% to 76.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Freshservice’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
4 branded search terms
- freshservice
- freshservice asset management
- freshservice itsm
- freshservice service desk
ServiceNow
11 branded search terms
- cmdb servicenow
- servicenow
- servicenow asset management
- servicenow com
- servicenow it ticketing
- servicenow itsm
- servicenow near me
- servicenow now
- servicenow nz
- servicenow online
- servicenow service desk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.