Freshservice vs Jira Service Management:Which is more popular?
In September 2026, Freshservice and Jira Service Management were level in searches among IT service management platforms in New Zealand, with an estimated 160 versus 170 branded searches, at 7.5% and 8% of the total. When we asked ChatGPT and Google AI Overviews about IT service management platforms, both Freshservice and Jira Service Management appeared in all five answers. Freshservice was mentioned before Jira Service Management in four out of five answers.
Who do people search for more?
Jira Service Management, about 6% more searches than Freshservice
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Freshservice, named ahead of Jira Service Management in 4 of 5 answers
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Top IT service management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Freshservice and Jira Service Management showed up in all five answers. Freshservice was listed before Jira Service Management in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HaloITSM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ManageEngine ServiceDesk Plus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SysAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TOPdesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT service management platforms
5 answers
Asked ChatGPT
“Which IT service management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best IT service management platforms in New Zealand?”
Asked ChatGPT
“What's the best IT service management platform in New Zealand for a service desk?”
Searched Google, AI Overview
“best service desk software”
Searched Google, AI Overview
“it support ticketing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Freshservice or Jira Service Management more popular in search?
This chart shows how often people search Google for Freshservice and Jira Service Management by name. Each line represents a brand's share of searches for all seven IT service management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Jira Service Management, Freshservice. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Jira Service Management | Freshservice | HaloITSM | ManageEngine ServiceDesk Plus | SysAid | TOPdesk |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.2% | 7.7% | 1.4% | 0.97% | 1.4% | 0.48% |
| Nov 2025 | 79.7% | 8.2% | 7.2% | 1.9% | 0.97% | 0.97% | 0.97% |
| Dec 2025 | 80.6% | 6.3% | 8.6% | 1.7% | 1.1% | 1.1% | 0.57% |
| Jan 2026 | 81.6% | 7% | 6.5% | 2.5% | 1% | 0.5% | 1% |
| Feb 2026 | 81.5% | 8.1% | 5.4% | 1.8% | 1.4% | 0.9% | 0.9% |
| Mar 2026 | 83.6% | 6.5% | 5.8% | 1.5% | 1.5% | 0.73% | 0.36% |
| Apr 2026 | 83.8% | 5.5% | 6.3% | 1.8% | 1.5% | 0.74% | 0.37% |
| May 2026 | 88.3% | 4% | 4.3% | 0.8% | 1.9% | 0.53% | 0.27% |
| Jun 2026 | 86.2% | 6.3% | 4.6% | 1.1% | 0.86% | 0.57% | 0.29% |
| Jul 2026 | 85.4% | 5.5% | 5.8% | 1.5% | 0.73% | 0.73% | 0.36% |
| Aug 2026 | 80.9% | 8.1% | 7.4% | 1.5% | 0.74% | 0.74% | 0.74% |
| Sep 2026 | 79.7% | 8% | 7.5% | 2.4% | 0.94% | 0.94% | 0.47% |
How has the Freshservice and Jira Service Management comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Freshservice took it in December 2025, Jira Service Management took it in January 2026, Freshservice took it in April 2026, Jira Service Management took it in June 2026, Freshservice took it in July 2026, Jira Service Management took it in August 2026.
- Across the 12 months ending September 2026, Freshservice’s share of searches among IT service management platforms in New Zealand moved from 7.7% to 7.5%, and its estimated monthly branded searches held steady at 160.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among IT service management platforms in New Zealand moved from 8.2% to 8%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand IT service management platforms in September 2026?
1 change
Freshservice’s share of searches among IT service management platforms in New Zealand has gained ground for 3 months in a row, from 4.6% to 7.5% in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Freshservice’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
4 branded search terms
- freshservice
- freshservice asset management
- freshservice itsm
- freshservice service desk
Jira Service Management
3 branded search terms
- jira service management
- jira service management itsm
- jiraservicemanagement
Other head-to-heads among IT service management platforms
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