How popular isServiceNow in search?
In August 2026, there were an estimated 2.2K branded searches for ServiceNow in New Zealand which is up 31.8% over the last 11 months. ServiceNow holds 76.7% estimated Share of Search among New Zealand IT service management tools and is ranked 1st of 5 competitors for search popularity.
ServiceNow76.7%
Jira Service Management7.5%ManageEngine7.2%
Freshservice6.8%
HaloITSM1.7%
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Which IT service management tools compete with ServiceNow?
Share of Search by month for ServiceNow, Jira Service Management, ManageEngine, Freshservice. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | Jira Service Management | ManageEngine | Freshservice | HaloITSM |
|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 7.3% | 11.2% | 6.9% | 1.3% |
| Nov 2025 | 73% | 7.3% | 11.2% | 6.4% | 2.1% |
| Dec 2025 | 75.5% | 5.9% | 9% | 8% | 1.6% |
| Jan 2026 | 77.9% | 6.6% | 7% | 6.1% | 2.3% |
| Feb 2026 | 77.8% | 7.9% | 7.5% | 5% | 1.7% |
| Mar 2026 | 79.2% | 6% | 8.1% | 5.4% | 1.3% |
| Apr 2026 | 78.2% | 5.1% | 9.2% | 5.8% | 1.7% |
| May 2026 | 84.4% | 4.3% | 6.5% | 4% | 0.75% |
| Jun 2026 | 82.2% | 6.2% | 6.2% | 4.3% | 1.1% |
| Jul 2026 | 81.7% | 5.2% | 6.2% | 5.5% | 1.4% |
| Aug 2026 | 76.7% | 7.5% | 7.2% | 6.8% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.7% | 2.2K | -5.1% | -4.9 points | |
| 2, moved from 4th to 2nd | 7.5% | 220 | +46.7% | +2.3 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 7.2% | 210 | +16.7% | +1 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 6.8% | 200 | +25% | +1.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.7% | 50 | +25% | +0.3 points |
76.7%
held 1st · 2.2K estimated branded searches · -5.1% vs prior month · -4.9 points
7.5%
moved from 4th to 2nd · 220 estimated branded searches · +46.7% vs prior month · +2.3 points
7.2%
moved from 2nd to 3rd · 210 estimated branded searches · +16.7% vs prior month · +1 points
6.8%
moved from 3rd to 4th · 200 estimated branded searches · +25% vs prior month · +1.3 points
5.
HaloITSM1.7%
held 5th · 50 estimated branded searches · +25% vs prior month · +0.3 points
Compare search popularity between ServiceNow and its closest rivals
How has branded search demand for ServiceNow changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ServiceNow in New Zealand rose from 1.7K to 2.2K.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand increased from 73.3% to 76.7%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand peaked at 84.4% in May 2026 and was lowest at 73% in November 2025.
How did search popularity change for New Zealand IT service management tools in August 2026?
5 changes
In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.
In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.
In August 2026, ManageEngine gained estimated Share of Search among IT service management tools in New Zealand, from 6.2% to 7.2%.
In August 2026, ServiceNow lost estimated Share of Search among IT service management tools in New Zealand, from 81.7% to 76.7%.
HaloITSM’s estimated Share of Search among IT service management tools in New Zealand has gained ground for 3 months in a row, from 0.75% to 1.7% in August 2026.
How is ServiceNow measured?
Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- cmdb servicenow
- servicenow
- servicenow asset management
- servicenow com
- servicenow it ticketing
- servicenow itsm
- servicenow near me
- servicenow now
- servicenow nz
- servicenow online
- servicenow service desk
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Is ServiceNow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.