ServiceNow vs TOPdesk:Which is more popular in New Zealand?
In October 2026, ServiceNow had more branded searches than TOPdesk among IT service management platforms in New Zealand. ServiceNow had about 1,920 branded searches, while TOPdesk had 10. ServiceNow made up 75.3% of all IT service management platform searches we track, and TOPdesk accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, ServiceNow appeared in four of the five answers and TOPdesk in none.
Who do people search for more?
ServiceNow, about 192 searches for every 1 for TOPdesk
Who does AI mention more?
ServiceNow, mentioned in 4 of 5 answers, TOPdesk in 0
Who does AI recommend more?
ServiceNow, the only one of the two named
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Top IT service management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TOPdesk did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HaloITSM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ManageEngine ServiceDesk Plus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SysAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TOPdesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT service management platforms
5 answers
Asked ChatGPT
“Which IT service management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best IT service management platforms in New Zealand?”
Asked ChatGPT
“What's the best IT service management platform in New Zealand for a service desk?”
Searched Google, AI Overview
“best service desk software”
Searched Google, AI Overview
“it support ticketing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ServiceNow or TOPdesk more popular in search?
This chart shows how often people search Google for ServiceNow and TOPdesk by name. Each line represents a brand's share of searches for all seven IT service management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for ServiceNow, TOPdesk. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Freshservice | Jira Service Management | HaloITSM | ManageEngine ServiceDesk Plus | SysAid | TOPdesk |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 74% | 8.1% | 7.6% | 5.4% | 3.1% | 0.9% | 0.9% |
| Dec 2025 | 75% | 9.6% | 5.9% | 4.3% | 3.7% | 1.1% | 0.53% |
| Jan 2026 | 77.4% | 7.5% | 6.6% | 4.7% | 2.4% | 0.47% | 0.94% |
| Feb 2026 | 77% | 6.4% | 7.7% | 4.3% | 3% | 0.85% | 0.85% |
| Mar 2026 | 78.8% | 7.9% | 6.2% | 3.1% | 3.1% | 0.68% | 0.34% |
| Apr 2026 | 80.6% | 7.1% | 5.3% | 3.5% | 2.5% | 0.71% | 0.35% |
| May 2026 | 85.5% | 4.9% | 3.9% | 2.1% | 2.8% | 0.52% | 0.26% |
| Jun 2026 | 83.1% | 5.2% | 6.1% | 2.8% | 1.9% | 0.55% | 0.28% |
| Jul 2026 | 82.1% | 6.7% | 5.3% | 3.2% | 1.8% | 0.7% | 0.35% |
| Aug 2026 | 76.4% | 8.3% | 7.6% | 3.8% | 2.4% | 0.69% | 0.69% |
| Sep 2026 | 73.5% | 8.3% | 7.4% | 6.5% | 3% | 0.87% | 0.43% |
| Oct 2026 | 75.3% | 9% | 8.2% | 3.9% | 2.7% | 0.39% | 0.39% |
How has branded search for ServiceNow and TOPdesk changed in New Zealand over the last 12 months?
3 findings
- ServiceNow was ahead of TOPdesk in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ServiceNow’s share of searches among IT service management platforms in New Zealand moved from 74% to 75.3%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending October 2026, TOPdesk’s share of searches among IT service management platforms in New Zealand moved from 0.9% to 0.39%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand IT service management platforms in October 2026?
2 changes
In October 2026, ServiceNow gained share of searches among IT service management platforms in New Zealand, from 73.5% to 75.3%.
Estimated monthly branded searches for TOPdesk in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
How are ServiceNow’s and TOPdesk’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using ServiceNow’s and TOPdesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ServiceNow
7 branded search terms
- cmdb servicenow
- servicenow
- servicenow asset management
- servicenow it ticketing
- servicenow itsm
- servicenow now
- servicenow service desk
TOPdesk
1 branded search term
- topdesk
Other head-to-heads among IT service management platforms
- ServiceNow vs Freshservice: compare popularity
- ServiceNow vs Jira Service Management: compare popularity
- ServiceNow vs HaloITSM: compare popularity
- ServiceNow vs ManageEngine ServiceDesk Plus: compare popularity
- Freshservice vs Jira Service Management: compare popularity
- Freshservice vs HaloITSM: compare popularity
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