Brandwave

ManageEngine ServiceDesk Plus vs ServiceNow:Which is more popular in New Zealand?

In October 2026, ServiceNow had more branded searches than ManageEngine ServiceDesk Plus among IT service management platforms in New Zealand. ServiceNow had about 1,920 branded searches, while ManageEngine ServiceDesk Plus had 70. ServiceNow made up 75.3% of all IT service management platform searches we track, and ManageEngine ServiceDesk Plus accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, ManageEngine ServiceDesk Plus and ServiceNow each appeared in four of the five answers. ServiceNow was mentioned before ManageEngine ServiceDesk Plus in four out of five answers.

Among IT service management platforms in New Zealand in October 2026

Who do people search for more?

ServiceNow, about 27 searches for every 1 for ManageEngine ServiceDesk Plus

ServiceNow 1.9K searchesManageEngine ServiceDesk Plus 70 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

ManageEngine ServiceDesk Plus in 4 of 5ServiceNow in 4 of 5

Who does AI recommend more?

ServiceNow, named ahead of ManageEngine ServiceDesk Plus in 4 of 5 answers

ServiceNow first in 4ManageEngine ServiceDesk Plus first in 1

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ManageEngine ServiceDesk Plus and ServiceNow were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ServiceNow was listed before ManageEngine ServiceDesk Plus in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Jira Service Management2nd
  3. ServiceNow3rd
  4. HaloITSM4th
  5. ManageEngine ServiceDesk Plus5th
  6. SysAid–
  7. TOPdesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HaloITSM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ManageEngine ServiceDesk Plus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SysAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOPdesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ManageEngine ServiceDesk Plus or ServiceNow more popular in search?

This chart shows how often people search Google for ManageEngine ServiceDesk Plus and ServiceNow by name. Each line represents a brand's share of searches for all seven IT service management platforms we track, month by month, from searches in New Zealand.

ManageEngine ServiceDesk Plus and ServiceNow among IT service management platforms in New Zealand, by month

Share of searches by month for ServiceNow, ManageEngine ServiceDesk Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceJira Service ManagementHaloITSMManageEngine ServiceDesk PlusSysAidTOPdesk
Nov 202574%8.1%7.6%5.4%3.1%0.9%0.9%
Dec 202575%9.6%5.9%4.3%3.7%1.1%0.53%
Jan 202677.4%7.5%6.6%4.7%2.4%0.47%0.94%
Feb 202677%6.4%7.7%4.3%3%0.85%0.85%
Mar 202678.8%7.9%6.2%3.1%3.1%0.68%0.34%
Apr 202680.6%7.1%5.3%3.5%2.5%0.71%0.35%
May 202685.5%4.9%3.9%2.1%2.8%0.52%0.26%
Jun 202683.1%5.2%6.1%2.8%1.9%0.55%0.28%
Jul 202682.1%6.7%5.3%3.2%1.8%0.7%0.35%
Aug 202676.4%8.3%7.6%3.8%2.4%0.69%0.69%
Sep 202673.5%8.3%7.4%6.5%3%0.87%0.43%
Oct 202675.3%9%8.2%3.9%2.7%0.39%0.39%

How has branded search for ManageEngine ServiceDesk Plus and ServiceNow changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand IT service management platforms in October 2026?

1 change

  1. In October 2026, ServiceNow gained share of searches among IT service management platforms in New Zealand, from 73.5% to 75.3%.

How are ManageEngine ServiceDesk Plus’ and ServiceNow’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using ManageEngine ServiceDesk Plus’ and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ManageEngine ServiceDesk Plus

1 branded search term

  • manageengineservicedeskplus

ServiceNow

7 branded search terms

  • cmdb servicenow
  • servicenow
  • servicenow asset management
  • servicenow it ticketing
  • servicenow itsm
  • servicenow now
  • servicenow service desk

How the Brand Demand Index is measured

Other head-to-heads among IT service management platforms

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