Brandwave

Freshservice vs ManageEngine ServiceDesk Plus:Which is more popular in New Zealand?

In October 2026, Freshservice had more branded searches than ManageEngine ServiceDesk Plus among IT service management platforms in New Zealand. Freshservice had about 230 branded searches, while ManageEngine ServiceDesk Plus had 70. Freshservice made up 9% of all IT service management platform searches we track, and ManageEngine ServiceDesk Plus accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, Freshservice appeared in all five answers and ManageEngine ServiceDesk Plus in four. Freshservice was mentioned before ManageEngine ServiceDesk Plus in every answer.

Among IT service management platforms in New Zealand in October 2026

Who do people search for more?

Freshservice, about 3 searches for every 1 for ManageEngine ServiceDesk Plus

Freshservice 230 searchesManageEngine ServiceDesk Plus 70 searches

Who does AI mention more?

Freshservice, mentioned in every answer we collected

Freshservice in 5 of 5ManageEngine ServiceDesk Plus in 4 of 5

Who does AI recommend more?

Freshservice, named ahead of ManageEngine ServiceDesk Plus in every answer

Freshservice first in 5ManageEngine ServiceDesk Plus never first

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freshservice appeared in all five answers. ManageEngine ServiceDesk Plus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Freshservice was listed before ManageEngine ServiceDesk Plus in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Jira Service Management2nd
  3. ServiceNow3rd
  4. HaloITSM4th
  5. ManageEngine ServiceDesk Plus5th
  6. SysAid–
  7. TOPdesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HaloITSM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ManageEngine ServiceDesk Plus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SysAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOPdesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Freshservice or ManageEngine ServiceDesk Plus more popular in search?

This chart shows how often people search Google for Freshservice and ManageEngine ServiceDesk Plus by name. Each line represents a brand's share of searches for all seven IT service management platforms we track, month by month, from searches in New Zealand.

Freshservice and ManageEngine ServiceDesk Plus among IT service management platforms in New Zealand, by month

Share of searches by month for Freshservice, ManageEngine ServiceDesk Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowFreshserviceJira Service ManagementHaloITSMManageEngine ServiceDesk PlusSysAidTOPdesk
Nov 202574%8.1%7.6%5.4%3.1%0.9%0.9%
Dec 202575%9.6%5.9%4.3%3.7%1.1%0.53%
Jan 202677.4%7.5%6.6%4.7%2.4%0.47%0.94%
Feb 202677%6.4%7.7%4.3%3%0.85%0.85%
Mar 202678.8%7.9%6.2%3.1%3.1%0.68%0.34%
Apr 202680.6%7.1%5.3%3.5%2.5%0.71%0.35%
May 202685.5%4.9%3.9%2.1%2.8%0.52%0.26%
Jun 202683.1%5.2%6.1%2.8%1.9%0.55%0.28%
Jul 202682.1%6.7%5.3%3.2%1.8%0.7%0.35%
Aug 202676.4%8.3%7.6%3.8%2.4%0.69%0.69%
Sep 202673.5%8.3%7.4%6.5%3%0.87%0.43%
Oct 202675.3%9%8.2%3.9%2.7%0.39%0.39%

How has branded search for Freshservice and ManageEngine ServiceDesk Plus changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand IT service management platforms in October 2026?

1 change

  1. In October 2026, Freshservice gained share of searches among IT service management platforms in New Zealand, from 8.3% to 9%.

How are Freshservice’s and ManageEngine ServiceDesk Plus’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Freshservice’s and ManageEngine ServiceDesk Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freshservice

4 branded search terms

  • freshservice
  • freshservice asset management
  • freshservice itsm
  • freshservice service desk

ManageEngine ServiceDesk Plus

1 branded search term

  • manageengineservicedeskplus

How the Brand Demand Index is measured

Other head-to-heads among IT service management platforms

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