Freshservice vs Jira Service Management:Which is more popular by branded search in New Zealand?
In August 2026, Jira Service Management had more branded searches than Freshservice among IT service management tools in New Zealand. Jira Service Management was estimated to have 220 branded searches compared to Freshservice’s 200, and held a 7.5% Share of Search versus Freshservice’s 6.8%.
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Which is more popular in search, Freshservice or Jira Service Management?
Compare the IT service desk and asset management tools New Zealand IT teams run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jira Service Management, Freshservice. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | Jira Service Management | ManageEngine | Freshservice | HaloITSM |
|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 7.3% | 11.2% | 6.9% | 1.3% |
| Nov 2025 | 73% | 7.3% | 11.2% | 6.4% | 2.1% |
| Dec 2025 | 75.5% | 5.9% | 9% | 8% | 1.6% |
| Jan 2026 | 77.9% | 6.6% | 7% | 6.1% | 2.3% |
| Feb 2026 | 77.8% | 7.9% | 7.5% | 5% | 1.7% |
| Mar 2026 | 79.2% | 6% | 8.1% | 5.4% | 1.3% |
| Apr 2026 | 78.2% | 5.1% | 9.2% | 5.8% | 1.7% |
| May 2026 | 84.4% | 4.3% | 6.5% | 4% | 0.75% |
| Jun 2026 | 82.2% | 6.2% | 6.2% | 4.3% | 1.1% |
| Jul 2026 | 81.7% | 5.2% | 6.2% | 5.5% | 1.4% |
| Aug 2026 | 76.7% | 7.5% | 7.2% | 6.8% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Freshservice and Jira Service Management comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Freshservice took it in December 2025, Jira Service Management took it in January 2026, Freshservice took it in April 2026, Jira Service Management took it in May 2026, Freshservice took it in July 2026, Jira Service Management took it in August 2026.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management tools in New Zealand moved from 6.9% to 6.8%, and its estimated monthly branded searches moved from 160 to 200.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among IT service management tools in New Zealand moved from 7.3% to 7.5%, and its estimated monthly branded searches moved from 170 to 220.
How did search popularity change for New Zealand IT service management tools in August 2026?
2 changes
In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.
In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Freshservice’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
4 branded search terms
- freshservice
- freshservice asset management
- freshservice itsm
- freshservice service desk
Jira Service Management
5 branded search terms
- jira service management
- jira service management asset management
- jira service management itsm
- jira service management service desk
- jiraservicemanagement
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