Freshdesk vs Zendesk:Which is more popular by branded search in New Zealand?
In August 2026, Zendesk had more branded searches than Freshdesk among help desk software in New Zealand. Zendesk was estimated to have 1.2K branded searches compared to Freshdesk’s 360, and held a 45.7% Share of Search versus Freshdesk’s 14%.
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Which is more popular in search, Freshdesk or Zendesk?
Compare the customer support and help desk software New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zendesk, Freshdesk. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Freshdesk | Zoho Desk | Help Scout | Intercom |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 11.9% | 14.6% | 14.3% | 6.5% | 2.4% |
| Nov 2025 | 45% | 16% | 16% | 13% | 7.3% | 2.7% |
| Dec 2025 | 45.6% | 14.9% | 15.8% | 14.5% | 6.6% | 2.6% |
| Jan 2026 | 47.1% | 16.8% | 14.3% | 13.9% | 5.3% | 2.5% |
| Feb 2026 | 47.6% | 16.3% | 14.3% | 13.9% | 5.6% | 2.4% |
| Mar 2026 | 44.6% | 16.1% | 16.1% | 15.4% | 5.6% | 2.2% |
| Apr 2026 | 38.7% | 22.5% | 13.1% | 16.2% | 6.8% | 2.7% |
| May 2026 | 49% | 17.2% | 12.6% | 14.6% | 4.2% | 2.5% |
| Jun 2026 | 45.7% | 17.4% | 14.6% | 13.8% | 6.1% | 2.4% |
| Jul 2026 | 47.7% | 19.1% | 12.7% | 13.2% | 5.5% | 1.8% |
| Aug 2026 | 45.7% | 19.4% | 14% | 13.2% | 5.8% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Freshdesk and Zendesk comparison changed over the last 12 months?
3 findings
- Zendesk was ahead of Freshdesk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software in New Zealand moved from 14.6% to 14%, and its estimated monthly branded searches moved from 430 to 360.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among help desk software in New Zealand moved from 50.3% to 45.7%, and its estimated monthly branded searches moved from 1.5K to 1.2K.
How did search popularity change for New Zealand help desk software in August 2026?
2 changes
In August 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software in New Zealand, at 14%.
In August 2026, Zendesk lost estimated Share of Search among help desk software in New Zealand, from 47.7% to 45.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Freshdesk’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.