Brandwave

Freshdesk vs Freshservice:Which is more popular?

In September 2026, Freshdesk had more branded searches than Freshservice among help desk software in New Zealand. Freshdesk had about 320 branded searches, while Freshservice had 140. Freshdesk made up 12.7% of all help desk software searches we track, and Freshservice accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about help desk software, Freshdesk appeared in all three answers and Freshservice in two. Freshdesk was mentioned before Freshservice in two out of three answers.

Among help desk software in New Zealand in September 2026

Who do people search for more?

Freshdesk, about 2 searches for every 1 for Freshservice

Freshdesk 320 searchesFreshservice 140 searches

Who does AI mention more?

Freshdesk, mentioned in every answer we collected

Freshdesk in 3 of 3Freshservice in 2 of 3

Who does AI recommend more?

Freshdesk, named ahead of Freshservice in 2 of 3 answers

Freshdesk first in 2Freshservice first in 1

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Top help desk software in ChatGPT and Google AI Overviews

In three ChatGPT questions, Freshdesk appeared in all three answers. Freshservice was mentioned in two out of three: in two of the three ChatGPT answers. Freshdesk was listed before Freshservice in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshdesk1st
  2. Freshservice2nd
  3. Zendesk3rd
  4. Jira Service Management4th
  5. Intercom5th
  6. Help Scout6th
  7. Zoho Desk7th
  8. Gorgias7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk3 of 3Named in 3 of 3 ChatGPT answers
  • Freshdesk3 of 3Named in 3 of 3 ChatGPT answers
  • Jira Service Management2 of 3Named in 2 of 3 ChatGPT answers
  • Freshservice2 of 3Named in 2 of 3 ChatGPT answers
  • Zoho Desk1 of 3Named in 1 of 3 ChatGPT answers
  • Gorgias1 of 3Named in 1 of 3 ChatGPT answers
  • Help Scout1 of 3Named in 1 of 3 ChatGPT answers
  • Intercom1 of 3Named in 1 of 3 ChatGPT answers

See every answer about help desk software

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Freshdesk or Freshservice more popular in search?

This chart shows how often people search Google for Freshdesk and Freshservice by name. Each line represents a brand's share of searches for all eight help desk software we track, month by month, from searches in New Zealand.

Freshdesk and Freshservice among help desk software in New Zealand, by month

Share of searches by month for Freshdesk, Freshservice. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasJira Service ManagementFreshserviceHelp ScoutIntercom
Oct 202544.8%13%13%10.7%5.7%4.7%5.7%2.3%
Nov 202538.7%11.9%14.5%14.5%6.3%5.2%6.3%2.6%
Dec 202539.2%13.8%13.8%13.8%4.7%6%6%2.6%
Jan 202641.5%12.9%12.9%15.7%5.6%4.4%4.4%2.4%
Feb 202641.5%12.6%12.6%15.4%6.7%4.3%4.3%2.4%
Mar 202638.2%14.3%14.3%14.3%6.3%5.1%5.1%2.2%
Apr 202632.5%14%11.4%21.1%6.1%6.1%6.1%2.6%
May 202642.4%13.2%10.7%16%5.8%5.8%3.7%2.5%
Jun 202639.2%12.3%12.3%15%8.1%5.4%5.4%2.3%
Jul 202640.2%11.6%11.6%17.4%6.3%6.3%4.9%1.8%
Aug 202637.4%11.9%11.9%17.8%7.8%6.3%5.2%1.9%
Sep 202640.2%15.5%12.7%12.7%6.8%5.6%4.4%2%

How has the Freshdesk and Freshservice comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand help desk software in September 2026?

3 changes
  1. In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among help desk software in New Zealand, with 15.5% of the searches.

  2. In September 2026, Freshdesk gained share of searches among help desk software in New Zealand, from 11.9% to 12.7%.

  3. In September 2026, Freshservice lost share of searches among help desk software in New Zealand, from 6.3% to 5.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Freshdesk’s and Freshservice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freshdesk

1 branded search term

  • freshdesk

Freshservice

1 branded search term

  • freshservice

How the Brand Demand Index is measured

Other head-to-heads among help desk software

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