Freshdesk vs Zendesk:Which is more popular?
In September 2026, Zendesk had more branded searches than Freshdesk among help desk software in New Zealand. Zendesk had about 1,010 branded searches, while Freshdesk had 320. Zendesk made up 40.2% of all help desk software searches we track, and Freshdesk accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about help desk software, both Freshdesk and Zendesk appeared in all three answers. Freshdesk was mentioned before Zendesk in two out of three answers.
Who do people search for more?
Zendesk, about 3 searches for every 1 for Freshdesk
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Freshdesk, named ahead of Zendesk in 2 of 3 answers
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Top help desk software in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Freshdesk and Zendesk showed up in all three answers. Freshdesk was listed before Zendesk in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Freshdesk1st
- Freshservice2nd
- Zendesk3rd
Jira Service Management4th
Intercom5th
Help Scout6th
Zoho Desk7th
Gorgias7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zendesk3 of 3Named in 3 of 3 ChatGPT answers
- Freshdesk3 of 3Named in 3 of 3 ChatGPT answers
- Jira Service Management2 of 3Named in 2 of 3 ChatGPT answers
- Freshservice2 of 3Named in 2 of 3 ChatGPT answers
- Zoho Desk1 of 3Named in 1 of 3 ChatGPT answers
- Gorgias1 of 3Named in 1 of 3 ChatGPT answers
- Help Scout1 of 3Named in 1 of 3 ChatGPT answers
- Intercom1 of 3Named in 1 of 3 ChatGPT answers
See every answer about help desk software
3 answers
Asked ChatGPT
“Which help desk platform should I use in New Zealand?”
Asked ChatGPT
“What are the best help desk platforms in New Zealand?”
Asked ChatGPT
“What's the best help desk platform in New Zealand for customer support?”
Searched Google, AI Overview
“customer support software”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“support ticket software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Freshdesk or Zendesk more popular in search?
This chart shows how often people search Google for Freshdesk and Zendesk by name. Each line represents a brand's share of searches for all eight help desk software we track, month by month, from searches in New Zealand.
Share of searches by month for Zendesk, Freshdesk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Zoho Desk | Freshdesk | Gorgias | Jira Service Management | Freshservice | Help Scout | Intercom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 13% | 13% | 10.7% | 5.7% | 4.7% | 5.7% | 2.3% |
| Nov 2025 | 38.7% | 11.9% | 14.5% | 14.5% | 6.3% | 5.2% | 6.3% | 2.6% |
| Dec 2025 | 39.2% | 13.8% | 13.8% | 13.8% | 4.7% | 6% | 6% | 2.6% |
| Jan 2026 | 41.5% | 12.9% | 12.9% | 15.7% | 5.6% | 4.4% | 4.4% | 2.4% |
| Feb 2026 | 41.5% | 12.6% | 12.6% | 15.4% | 6.7% | 4.3% | 4.3% | 2.4% |
| Mar 2026 | 38.2% | 14.3% | 14.3% | 14.3% | 6.3% | 5.1% | 5.1% | 2.2% |
| Apr 2026 | 32.5% | 14% | 11.4% | 21.1% | 6.1% | 6.1% | 6.1% | 2.6% |
| May 2026 | 42.4% | 13.2% | 10.7% | 16% | 5.8% | 5.8% | 3.7% | 2.5% |
| Jun 2026 | 39.2% | 12.3% | 12.3% | 15% | 8.1% | 5.4% | 5.4% | 2.3% |
| Jul 2026 | 40.2% | 11.6% | 11.6% | 17.4% | 6.3% | 6.3% | 4.9% | 1.8% |
| Aug 2026 | 37.4% | 11.9% | 11.9% | 17.8% | 7.8% | 6.3% | 5.2% | 1.9% |
| Sep 2026 | 40.2% | 15.5% | 12.7% | 12.7% | 6.8% | 5.6% | 4.4% | 2% |
How has the Freshdesk and Zendesk comparison changed over the last 12 months?
3 findings
- Zendesk was ahead of Freshdesk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freshdesk’s share of searches among help desk software in New Zealand moved from 13% to 12.7%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Zendesk’s share of searches among help desk software in New Zealand moved from 44.8% to 40.2%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand help desk software in September 2026?
3 changes
In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among help desk software in New Zealand, with 15.5% of the searches.
In September 2026, Zendesk gained share of searches among help desk software in New Zealand, from 37.4% to 40.2%.
In September 2026, Freshdesk gained share of searches among help desk software in New Zealand, from 11.9% to 12.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Freshdesk’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among help desk software
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