Brandwave

Gorgias vs Zoho Desk:Which is more popular?

In September 2026, Zoho Desk had more branded searches than Gorgias among help desk software in New Zealand. Zoho Desk had about 390 branded searches, while Gorgias had 320. Zoho Desk made up 15.5% of all help desk software searches we track, and Gorgias accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about help desk software, Gorgias and Zoho Desk each appeared in one of the three answers. Gorgias and Zoho Desk were each mentioned first in one of the two answers that named either.

Among help desk software in New Zealand in September 2026

Who do people search for more?

Zoho Desk, about 22% more searches than Gorgias

Zoho Desk 390 searchesGorgias 320 searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Gorgias in 1 of 3Zoho Desk in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gorgias first in 1Zoho Desk first in 1

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Top help desk software in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gorgias and Zoho Desk were each mentioned in one out of three: in one of the three ChatGPT answers. Gorgias and Zoho Desk were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshdesk1st
  2. Freshservice2nd
  3. Zendesk3rd
  4. Jira Service Management4th
  5. Intercom5th
  6. Help Scout6th
  7. Zoho Desk7th
  8. Gorgias7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk3 of 3Named in 3 of 3 ChatGPT answers
  • Freshdesk3 of 3Named in 3 of 3 ChatGPT answers
  • Jira Service Management2 of 3Named in 2 of 3 ChatGPT answers
  • Freshservice2 of 3Named in 2 of 3 ChatGPT answers
  • Zoho Desk1 of 3Named in 1 of 3 ChatGPT answers
  • Gorgias1 of 3Named in 1 of 3 ChatGPT answers
  • Help Scout1 of 3Named in 1 of 3 ChatGPT answers
  • Intercom1 of 3Named in 1 of 3 ChatGPT answers

See every answer about help desk software

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gorgias or Zoho Desk more popular in search?

This chart shows how often people search Google for Gorgias and Zoho Desk by name. Each line represents a brand's share of searches for all eight help desk software we track, month by month, from searches in New Zealand.

Gorgias and Zoho Desk among help desk software in New Zealand, by month

Share of searches by month for Zoho Desk, Gorgias. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasJira Service ManagementFreshserviceHelp ScoutIntercom
Oct 202544.8%13%13%10.7%5.7%4.7%5.7%2.3%
Nov 202538.7%11.9%14.5%14.5%6.3%5.2%6.3%2.6%
Dec 202539.2%13.8%13.8%13.8%4.7%6%6%2.6%
Jan 202641.5%12.9%12.9%15.7%5.6%4.4%4.4%2.4%
Feb 202641.5%12.6%12.6%15.4%6.7%4.3%4.3%2.4%
Mar 202638.2%14.3%14.3%14.3%6.3%5.1%5.1%2.2%
Apr 202632.5%14%11.4%21.1%6.1%6.1%6.1%2.6%
May 202642.4%13.2%10.7%16%5.8%5.8%3.7%2.5%
Jun 202639.2%12.3%12.3%15%8.1%5.4%5.4%2.3%
Jul 202640.2%11.6%11.6%17.4%6.3%6.3%4.9%1.8%
Aug 202637.4%11.9%11.9%17.8%7.8%6.3%5.2%1.9%
Sep 202640.2%15.5%12.7%12.7%6.8%5.6%4.4%2%

How has the Gorgias and Zoho Desk comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Gorgias took it in November 2025, Zoho Desk took it in September 2026.
  • Across the 12 months ending September 2026, Gorgias’ share of searches among help desk software in New Zealand moved from 10.7% to 12.7%, and its estimated monthly branded searches held steady at 320.
  • Across the 12 months ending September 2026, Zoho Desk’s share of searches among help desk software in New Zealand moved from 13% to 15.5%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand help desk software in September 2026?

2 changes
  1. In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among help desk software in New Zealand, with 15.5% of the searches.

  2. In September 2026, Gorgias lost share of searches among help desk software in New Zealand, from 17.8% to 12.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gorgias’ and Zoho Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorgias

1 branded search term

  • gorgias

Zoho Desk

2 branded search terms

  • zoho desk
  • zohodesk

How the Brand Demand Index is measured

Other head-to-heads among help desk software

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