Brandwave

How popular isZoho Desk?

In September 2026, people searched for Zoho Desk by name about 390 times in New Zealand, about the same as the previous year. These searches made up 15.5% of all New Zealand help desk software searches, placing Zoho Desk second out of eight brands. When we asked both ChatGPT and Google AI Overviews about help desk software, Zoho Desk appeared in one of the three answers and was the joint seventh most recommended of the eight.

Search and AI answers in September 2026

Zoho Desk is the second most searched of 8 competitors and the joint seventh most recommended in AI answers.

  1. ZendeskShare of searches 40.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Zoho DeskShare of searches 15.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  3. FreshdeskShare of searches 12.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. GorgiasShare of searches 12.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  5. Jira Service ManagementShare of searches 6.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

+3 more

Zoho Desk website (opens in a new tab)

Follow Zoho Desk and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top help desk software in ChatGPT and Google AI Overviews

In three ChatGPT questions, Zoho Desk was mentioned in one out of three: in one of the three ChatGPT answers. Zoho Desk is the joint seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshdesk1st
  2. Freshservice2nd
  3. Zendesk3rd
  4. Jira Service Management4th
  5. Intercom5th
  6. Help Scout6th
  7. Zoho Desk7th
  8. Gorgias7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk3 of 3Named in 3 of 3 ChatGPT answers
  • Freshdesk3 of 3Named in 3 of 3 ChatGPT answers
  • Jira Service Management2 of 3Named in 2 of 3 ChatGPT answers
  • Freshservice2 of 3Named in 2 of 3 ChatGPT answers
  • Zoho Desk1 of 3Named in 1 of 3 ChatGPT answers
  • Gorgias1 of 3Named in 1 of 3 ChatGPT answers
  • Help Scout1 of 3Named in 1 of 3 ChatGPT answers
  • Intercom1 of 3Named in 1 of 3 ChatGPT answers

See every answer about help desk software

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which help desk software compete with Zoho Desk?

Zoho Desk against help desk software in New Zealand, by month

Share of searches by month for Zendesk, Zoho Desk, Freshdesk, Gorgias, Jira Service Management, Freshservice, Help Scout. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasJira Service ManagementFreshserviceHelp ScoutIntercom
Oct 202544.8%13%13%10.7%5.7%4.7%5.7%2.3%
Nov 202538.7%11.9%14.5%14.5%6.3%5.2%6.3%2.6%
Dec 202539.2%13.8%13.8%13.8%4.7%6%6%2.6%
Jan 202641.5%12.9%12.9%15.7%5.6%4.4%4.4%2.4%
Feb 202641.5%12.6%12.6%15.4%6.7%4.3%4.3%2.4%
Mar 202638.2%14.3%14.3%14.3%6.3%5.1%5.1%2.2%
Apr 202632.5%14%11.4%21.1%6.1%6.1%6.1%2.6%
May 202642.4%13.2%10.7%16%5.8%5.8%3.7%2.5%
Jun 202639.2%12.3%12.3%15%8.1%5.4%5.4%2.3%
Jul 202640.2%11.6%11.6%17.4%6.3%6.3%4.9%1.8%
Aug 202637.4%11.9%11.9%17.8%7.8%6.3%5.2%1.9%
Sep 202640.2%15.5%12.7%12.7%6.8%5.6%4.4%2%

  1. 1.Zendesk

    40.2%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Zoho Desk

    15.5%

    Moved from 4th to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +3.7 points.

  3. 3.Freshdesk

    12.7%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Gorgias

    12.7%

    Moved from 2nd to 4th. 320 estimated branded searches, -33.3% vs prior month. Share -5 points.

  5. 5.Jira Service Management

    6.8%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share -1 points.

  6. 6.Freshservice

    5.6%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.7 points.

  7. 7.Help Scout

    4.4%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share -0.8 points.

  8. 8.Intercom

    2%

    Held 8th. 50 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Zoho Desk and its closest rivals

Every comparison with Zoho Desk

8 comparisons

How has branded search demand for Zoho Desk changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zoho Desk in New Zealand held steady at 390.
  • Across the 12 months ending September 2026, Zoho Desk’s share of searches among help desk software in New Zealand increased from 13% to 15.5%.
  • Across the 12 months ending September 2026, Zoho Desk’s share of searches among help desk software in New Zealand peaked at 15.5% in September 2026 and was lowest at 11.6% in July 2026.
  • Across the 12 months ending September 2026, Zoho Desk rose from 3rd to 2nd among help desk software in New Zealand.

How did search popularity change for New Zealand help desk software in September 2026?

6 changes

  1. In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among help desk software in New Zealand, with 15.5% of the searches.

  2. In September 2026, Zendesk gained share of searches among help desk software in New Zealand, from 37.4% to 40.2%.

  3. In September 2026, Freshdesk gained share of searches among help desk software in New Zealand, from 11.9% to 12.7%.

  4. In September 2026, Gorgias lost share of searches among help desk software in New Zealand, from 17.8% to 12.7%.

  5. In September 2026, Jira Service Management lost share of searches among help desk software in New Zealand, from 7.8% to 6.8%.

  6. In September 2026, Help Scout lost share of searches among help desk software in New Zealand, from 5.2% to 4.4%.

How are Zoho Desk’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Zoho Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zoho desk
  • zohodesk

Do you work for Zoho Desk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zoho Desk compete?

Zoho Desk is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Help desk software2nd of 815.5%Shown above
Customer support platforms2nd of 817.3%Show ranking
Creator with pink hair and a pink jacket

Is Zoho Desk your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free