Customer support platforms in New Zealand:Which are most popular?
In September 2026, Zendesk was the most searched customer support platform in New Zealand, accounting for 44.9% of all searches among the eight platforms we track. When we checked with ChatGPT and Google AI Overviews, Zendesk and Freshdesk showed up in every answer. Zendesk was recommended most often, coming first in two out of four responses.
ZendeskShare of searches 44.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Zoho DeskShare of searches 17.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
FreshdeskShare of searches 14.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
GorgiasShare of searches 14.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Help ScoutShare of searches 4.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top customer support platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Zendesk and Freshdesk appeared every time. Zendesk was recommended most often, coming first in two out of four answers. Freshdesk was second, and Intercom was third. Help Scout, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zendesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Freshdesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Zoho Desk3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gorgias3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Intercom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Help Scout0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tidio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Crisp0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customer support platforms
4 answers
Asked ChatGPT
“Which customer support platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer support platforms in New Zealand?”
Asked ChatGPT
“What's the best customer support platform in New Zealand for a growing service team?”
Searched Google, AI Overview
“customer support platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“help desk software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which customer support platforms do people search for most?
This chart shows how often people search Google for each customer support platform by name. Each line represents a brand's share of searches for all eight customer support platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Zendesk, Zoho Desk, Freshdesk, Gorgias, Help Scout, Tidio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Zoho Desk | Freshdesk | Gorgias | Help Scout | Tidio | Intercom | Crisp |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 14% | 14% | 11.5% | 6.1% | 6.1% | 0.36% | 0% |
| Nov 2025 | 42.3% | 13% | 15.9% | 15.9% | 6.9% | 5.7% | 0.41% | 0% |
| Dec 2025 | 42.9% | 15.1% | 15.1% | 15.1% | 6.6% | 4.2% | 0.47% | 0.47% |
| Jan 2026 | 43.8% | 13.6% | 13.6% | 16.6% | 4.7% | 7.2% | 0% | 0.43% |
| Feb 2026 | 43.6% | 13.3% | 13.3% | 16.2% | 4.6% | 8.7% | 0.41% | 0% |
| Mar 2026 | 41.1% | 15.4% | 15.4% | 15.4% | 5.5% | 6.7% | 0.4% | 0% |
| Apr 2026 | 34.7% | 15% | 12.2% | 22.5% | 6.6% | 8% | 0.47% | 0.47% |
| May 2026 | 45.2% | 14% | 11.4% | 17.1% | 3.9% | 7.5% | 0.44% | 0.44% |
| Jun 2026 | 43.6% | 13.7% | 13.7% | 16.7% | 6% | 6% | 0.43% | 0% |
| Jul 2026 | 44.3% | 12.8% | 12.8% | 19.2% | 5.4% | 4.4% | 0.49% | 0.49% |
| Aug 2026 | 42.6% | 13.5% | 13.5% | 20.3% | 5.9% | 3.8% | 0.42% | 0% |
| Sep 2026 | 44.9% | 17.3% | 14.2% | 14.2% | 4.9% | 4% | 0.44% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 1K | 0% | +2.3 points | |
| 2, moved from 4th to 2nd | 17.3% | 390 | +21.9% | +3.8 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 14.2% | 320 | 0% | +0.7 points | |
| 4, moved from 2nd to 4th | 14.2% | 320 | -33.3% | -6 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.9% | 110 | -21.4% | -1 points | |
| 6, held 6th | 4% | 90 | 0% | +0.2 points | |
| 7, held 7th | 0.44% | 10 | 0% | 0 points | |
| 8, held 8th | 0% | 0 | — | 0 points |
1.
Zendesk44.9%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2.3 points.
17.3%
Moved from 4th to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +3.8 points.
14.2%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Gorgias14.2%
Moved from 2nd to 4th. 320 estimated branded searches, -33.3% vs prior month. Share -6 points.
4.9%
Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share -1 points.
6.
Tidio4%
Held 6th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Intercom0.44%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Crisp0%
Held 8th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among customer support platforms in New Zealand?
8 brands
In September 2026, Zendesk was the most searched among customer support platforms in New Zealand, with an estimated 1K branded searches, 44.9% of all searches for the eight we track. Zoho Desk is in 2nd place, 27.6 percentage points behind at 17.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Zendesk | 48% → 44.9% | 48%Oct 2025 | 34.7%Apr 2026 | 1st |
| Zoho Desk | 14% → 17.3% | 17.3%Sep 2026 | 12.8%Jul 2026 | 3rd → 2nd |
| Freshdesk | 14% → 14.2% | 15.9%Nov 2025 | 11.4%May 2026 | 2nd → 3rd |
| Gorgias | 11.5% → 14.2% | 22.5%Apr 2026 | 11.5%Oct 2025 | 4th |
| Help Scout | 6.1% → 4.9% | 6.9%Nov 2025 | 3.9%May 2026 | 5th |
| Tidio | 6.1% → 4% | 8.7%Feb 2026 | 3.8%Aug 2026 | 6th |
| Intercom | 0.36% → 0.44% | 0.49%Jul 2026 | 0%Jan 2026 | 7th |
| Crisp | 0% | 0.49%Jul 2026 | 0%Oct 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Zendesk’s share of searches among customer support platforms in New Zealand decreased from 48% to 44.9%.
- Across the 12 months ending September 2026, Zoho Desk’s share of searches among customer support platforms in New Zealand increased from 14% to 17.3%.
- Across the 12 months ending September 2026, Gorgias’ share of searches among customer support platforms in New Zealand increased from 11.5% to 14.2%.
- Across the 12 months ending September 2026, Help Scout’s share of searches among customer support platforms in New Zealand decreased from 6.1% to 4.9%.
- Across the 12 months ending September 2026, Tidio’s share of searches among customer support platforms in New Zealand decreased from 6.1% to 4%.
- Across the 12 months ending September 2026, Zendesk’s share of searches among customer support platforms in New Zealand peaked at 48% in October 2025 and was lowest at 34.7% in April 2026.
- Across the 12 months ending September 2026, Zoho Desk’s share of searches among customer support platforms in New Zealand peaked at 17.3% in September 2026 and was lowest at 12.8% in July 2026.
- Across the 12 months ending September 2026, Freshdesk’s share of searches among customer support platforms in New Zealand peaked at 15.9% in November 2025 and was lowest at 11.4% in May 2026.
- Across the 12 months ending September 2026, Gorgias’ share of searches among customer support platforms in New Zealand peaked at 22.5% in April 2026 and was lowest at 11.5% in October 2025.
- Across the 12 months ending September 2026, Help Scout’s share of searches among customer support platforms in New Zealand peaked at 6.9% in November 2025 and was lowest at 3.9% in May 2026.
- Across the 12 months ending September 2026, Tidio’s share of searches among customer support platforms in New Zealand peaked at 8.7% in February 2026 and was lowest at 3.8% in August 2026.
- Across the 12 months ending September 2026, Zoho Desk rose from 3rd to 2nd among customer support platforms in New Zealand.
- Across the 12 months ending September 2026, Freshdesk fell from 2nd to 3rd among customer support platforms in New Zealand.
- Across the 12 months ending September 2026, Intercom and Crisp held steady: their share of searches among customer support platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand customer support platforms in September 2026?
6 changes
In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among customer support platforms in New Zealand, with 17.3% of the searches.
In September 2026, Zendesk gained share of searches among customer support platforms in New Zealand, from 42.6% to 44.9%.
In September 2026, Freshdesk gained share of searches among customer support platforms in New Zealand, from 13.5% to 14.2%.
In September 2026, Gorgias lost share of searches among customer support platforms in New Zealand, from 20.3% to 14.2%.
In September 2026, Help Scout lost share of searches among customer support platforms in New Zealand, from 5.9% to 4.9%.
Estimated monthly branded searches for Tidio in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
Compare popularity between leading brands
- Zendesk vs Zoho Desk: compare popularity
- Zendesk vs Freshdesk: compare popularity
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- Zoho Desk vs Gorgias: compare popularity
- Zoho Desk vs Help Scout: compare popularity
- Freshdesk vs Gorgias: compare popularity
- Freshdesk vs Help Scout: compare popularity
- Gorgias vs Help Scout: compare popularity
- Compare any of these brands
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