Brandwave

How popular isHelp Scout?

In September 2026, people searched for Help Scout by name about 110 times in New Zealand, a 35.3% decrease from the previous year. These searches made up 4.9% of all New Zealand customer support platform searches, placing Help Scout fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer support platforms, Help Scout did not appear in any of the answers.

Search and AI answers in September 2026

Help Scout is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. ZendeskShare of searches 44.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Zoho DeskShare of searches 17.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. FreshdeskShare of searches 14.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. GorgiasShare of searches 14.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. Help ScoutShare of searches 4.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+3 more

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Top customer support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Help Scout did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Intercom3rd
  4. Zoho Desk4th
  5. Gorgias5th
  6. Help Scout–
  7. Tidio–
  8. Crisp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Freshdesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoho Desk3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gorgias3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Intercom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Help Scout0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tidio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crisp0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about customer support platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which customer support platforms compete with Help Scout?

Help Scout against customer support platforms in New Zealand, by month

Share of searches by month for Zendesk, Zoho Desk, Freshdesk, Gorgias, Help Scout, Tidio. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasHelp ScoutTidioIntercomCrisp
Oct 202548%14%14%11.5%6.1%6.1%0.36%0%
Nov 202542.3%13%15.9%15.9%6.9%5.7%0.41%0%
Dec 202542.9%15.1%15.1%15.1%6.6%4.2%0.47%0.47%
Jan 202643.8%13.6%13.6%16.6%4.7%7.2%0%0.43%
Feb 202643.6%13.3%13.3%16.2%4.6%8.7%0.41%0%
Mar 202641.1%15.4%15.4%15.4%5.5%6.7%0.4%0%
Apr 202634.7%15%12.2%22.5%6.6%8%0.47%0.47%
May 202645.2%14%11.4%17.1%3.9%7.5%0.44%0.44%
Jun 202643.6%13.7%13.7%16.7%6%6%0.43%0%
Jul 202644.3%12.8%12.8%19.2%5.4%4.4%0.49%0.49%
Aug 202642.6%13.5%13.5%20.3%5.9%3.8%0.42%0%
Sep 202644.9%17.3%14.2%14.2%4.9%4%0.44%0%

  1. 1.Zendesk

    44.9%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Zoho Desk

    17.3%

    Moved from 4th to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +3.8 points.

  3. 3.Freshdesk

    14.2%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Gorgias

    14.2%

    Moved from 2nd to 4th. 320 estimated branded searches, -33.3% vs prior month. Share -6 points.

  5. 5.Help Scout

    4.9%

    Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share -1 points.

  6. 6.Tidio

    4%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Intercom

    0.44%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Crisp

    0%

    Held 8th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Help Scout and its closest rivals

Every comparison with Help Scout

8 comparisons

How has branded search demand for Help Scout changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Help Scout in New Zealand fell from 170 to 110.
  • Across the 12 months ending September 2026, Help Scout’s share of searches among customer support platforms in New Zealand decreased from 6.1% to 4.9%.
  • Across the 12 months ending September 2026, Help Scout’s share of searches among customer support platforms in New Zealand peaked at 6.9% in November 2025 and was lowest at 3.9% in May 2026.

How did search popularity change for New Zealand customer support platforms in September 2026?

6 changes

  1. In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among customer support platforms in New Zealand, with 17.3% of the searches.

  2. In September 2026, Zendesk gained share of searches among customer support platforms in New Zealand, from 42.6% to 44.9%.

  3. In September 2026, Freshdesk gained share of searches among customer support platforms in New Zealand, from 13.5% to 14.2%.

  4. In September 2026, Gorgias lost share of searches among customer support platforms in New Zealand, from 20.3% to 14.2%.

  5. In September 2026, Help Scout lost share of searches among customer support platforms in New Zealand, from 5.9% to 4.9%.

  6. Estimated monthly branded searches for Tidio in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

How are Help Scout’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Help Scout’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • helpscout

Do you work for Help Scout? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Help Scout compete?

Help Scout is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Help desk software7th of 84.4%Show ranking
Customer support platforms5th of 84.9%Shown above
Creator with pink hair and a pink jacket

Is Help Scout your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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