How popular isZendesk?
In September 2026, people searched for Zendesk by name about 1,010 times in New Zealand, a 24.6% decrease from the previous year. These searches made up 44.9% of all New Zealand customer support platform searches, placing Zendesk first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer support platforms, Zendesk appeared in all answers and was the most recommended of the eight.
Zendesk is the most searched of 8 competitors and the most recommended in AI answers.
ZendeskShare of searches 44.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Zoho DeskShare of searches 17.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
FreshdeskShare of searches 14.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
GorgiasShare of searches 14.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Help ScoutShare of searches 4.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top customer support platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Zendesk appeared in all four answers. Zendesk is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zendesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Freshdesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Zoho Desk3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gorgias3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Intercom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Help Scout0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tidio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Crisp0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customer support platforms
4 answers
Asked ChatGPT
“Which customer support platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer support platforms in New Zealand?”
Asked ChatGPT
“What's the best customer support platform in New Zealand for a growing service team?”
Searched Google, AI Overview
“customer support platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“help desk software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which customer support platforms compete with Zendesk?
Share of searches by month for Zendesk, Zoho Desk, Freshdesk, Gorgias, Help Scout, Tidio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Zoho Desk | Freshdesk | Gorgias | Help Scout | Tidio | Intercom | Crisp |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 14% | 14% | 11.5% | 6.1% | 6.1% | 0.36% | 0% |
| Nov 2025 | 42.3% | 13% | 15.9% | 15.9% | 6.9% | 5.7% | 0.41% | 0% |
| Dec 2025 | 42.9% | 15.1% | 15.1% | 15.1% | 6.6% | 4.2% | 0.47% | 0.47% |
| Jan 2026 | 43.8% | 13.6% | 13.6% | 16.6% | 4.7% | 7.2% | 0% | 0.43% |
| Feb 2026 | 43.6% | 13.3% | 13.3% | 16.2% | 4.6% | 8.7% | 0.41% | 0% |
| Mar 2026 | 41.1% | 15.4% | 15.4% | 15.4% | 5.5% | 6.7% | 0.4% | 0% |
| Apr 2026 | 34.7% | 15% | 12.2% | 22.5% | 6.6% | 8% | 0.47% | 0.47% |
| May 2026 | 45.2% | 14% | 11.4% | 17.1% | 3.9% | 7.5% | 0.44% | 0.44% |
| Jun 2026 | 43.6% | 13.7% | 13.7% | 16.7% | 6% | 6% | 0.43% | 0% |
| Jul 2026 | 44.3% | 12.8% | 12.8% | 19.2% | 5.4% | 4.4% | 0.49% | 0.49% |
| Aug 2026 | 42.6% | 13.5% | 13.5% | 20.3% | 5.9% | 3.8% | 0.42% | 0% |
| Sep 2026 | 44.9% | 17.3% | 14.2% | 14.2% | 4.9% | 4% | 0.44% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 1K | 0% | +2.3 points | |
| 2, moved from 4th to 2nd | 17.3% | 390 | +21.9% | +3.8 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 14.2% | 320 | 0% | +0.7 points | |
| 4, moved from 2nd to 4th | 14.2% | 320 | -33.3% | -6 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.9% | 110 | -21.4% | -1 points | |
| 6, held 6th | 4% | 90 | 0% | +0.2 points | |
| 7, held 7th | 0.44% | 10 | 0% | 0 points | |
| 8, held 8th | 0% | 0 | — | 0 points |
1.
Zendesk44.9%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2.3 points.
17.3%
Moved from 4th to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +3.8 points.
14.2%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Gorgias14.2%
Moved from 2nd to 4th. 320 estimated branded searches, -33.3% vs prior month. Share -6 points.
4.9%
Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share -1 points.
6.
Tidio4%
Held 6th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Intercom0.44%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Crisp0%
Held 8th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Zendesk and its closest rivals
Every comparison with Zendesk
11 comparisons
How has branded search demand for Zendesk changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zendesk in New Zealand fell from 1.3K to 1K.
- Across the 12 months ending September 2026, Zendesk’s share of searches among customer support platforms in New Zealand decreased from 48% to 44.9%.
- Across the 12 months ending September 2026, Zendesk’s share of searches among customer support platforms in New Zealand peaked at 48% in October 2025 and was lowest at 34.7% in April 2026.
How did search popularity change for New Zealand customer support platforms in September 2026?
6 changes
In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among customer support platforms in New Zealand, with 17.3% of the searches.
In September 2026, Zendesk gained share of searches among customer support platforms in New Zealand, from 42.6% to 44.9%.
In September 2026, Freshdesk gained share of searches among customer support platforms in New Zealand, from 13.5% to 14.2%.
In September 2026, Gorgias lost share of searches among customer support platforms in New Zealand, from 20.3% to 14.2%.
In September 2026, Help Scout lost share of searches among customer support platforms in New Zealand, from 5.9% to 4.9%.
Estimated monthly branded searches for Tidio in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
How are Zendesk’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Zendesk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zendesk
- zendesk api
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Where does Zendesk compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Help desk software | 1st of 8 | 40.2% | Show ranking |
| Customer support platforms | 1st of 8 | 44.9% | Shown above |
| Cloud contact center platforms | 1st of 6 | 55.8% | Show ranking |
| Live chat platforms | 1st of 6 | 83.5% | Show ranking |
Is Zendesk your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.