Jira Service Management vs Zendesk:Which is more popular?
In September 2026, Zendesk had more branded searches than Jira Service Management among help desk software in New Zealand. Zendesk had about 1,010 branded searches, while Jira Service Management had 170. Zendesk made up 40.2% of all help desk software searches we track, and Jira Service Management accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about help desk software, Zendesk appeared in all three answers and Jira Service Management in two. Jira Service Management was mentioned before Zendesk in two out of three answers.
Who do people search for more?
Zendesk, about 6 searches for every 1 for Jira Service Management
Who does AI mention more?
Zendesk, mentioned in every answer we collected
Who does AI recommend more?
Jira Service Management, named ahead of Zendesk in 2 of 3 answers
Follow Jira Service Management vs Zendesk and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top help desk software in ChatGPT and Google AI Overviews
In three ChatGPT questions, Zendesk appeared in all three answers. Jira Service Management was mentioned in two out of three: in two of the three ChatGPT answers. Jira Service Management was listed before Zendesk in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Freshdesk1st- Freshservice2nd
- Zendesk3rd
- Jira Service Management4th
Intercom5th
Help Scout6th
Zoho Desk7th
Gorgias7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zendesk3 of 3Named in 3 of 3 ChatGPT answers
- Freshdesk3 of 3Named in 3 of 3 ChatGPT answers
- Jira Service Management2 of 3Named in 2 of 3 ChatGPT answers
- Freshservice2 of 3Named in 2 of 3 ChatGPT answers
- Zoho Desk1 of 3Named in 1 of 3 ChatGPT answers
- Gorgias1 of 3Named in 1 of 3 ChatGPT answers
- Help Scout1 of 3Named in 1 of 3 ChatGPT answers
- Intercom1 of 3Named in 1 of 3 ChatGPT answers
See every answer about help desk software
3 answers
Asked ChatGPT
“Which help desk platform should I use in New Zealand?”
Asked ChatGPT
“What are the best help desk platforms in New Zealand?”
Asked ChatGPT
“What's the best help desk platform in New Zealand for customer support?”
Searched Google, AI Overview
“customer support software”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“support ticket software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jira Service Management or Zendesk more popular in search?
This chart shows how often people search Google for Jira Service Management and Zendesk by name. Each line represents a brand's share of searches for all eight help desk software we track, month by month, from searches in New Zealand.
Share of searches by month for Zendesk, Jira Service Management. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Zoho Desk | Freshdesk | Gorgias | Jira Service Management | Freshservice | Help Scout | Intercom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 13% | 13% | 10.7% | 5.7% | 4.7% | 5.7% | 2.3% |
| Nov 2025 | 38.7% | 11.9% | 14.5% | 14.5% | 6.3% | 5.2% | 6.3% | 2.6% |
| Dec 2025 | 39.2% | 13.8% | 13.8% | 13.8% | 4.7% | 6% | 6% | 2.6% |
| Jan 2026 | 41.5% | 12.9% | 12.9% | 15.7% | 5.6% | 4.4% | 4.4% | 2.4% |
| Feb 2026 | 41.5% | 12.6% | 12.6% | 15.4% | 6.7% | 4.3% | 4.3% | 2.4% |
| Mar 2026 | 38.2% | 14.3% | 14.3% | 14.3% | 6.3% | 5.1% | 5.1% | 2.2% |
| Apr 2026 | 32.5% | 14% | 11.4% | 21.1% | 6.1% | 6.1% | 6.1% | 2.6% |
| May 2026 | 42.4% | 13.2% | 10.7% | 16% | 5.8% | 5.8% | 3.7% | 2.5% |
| Jun 2026 | 39.2% | 12.3% | 12.3% | 15% | 8.1% | 5.4% | 5.4% | 2.3% |
| Jul 2026 | 40.2% | 11.6% | 11.6% | 17.4% | 6.3% | 6.3% | 4.9% | 1.8% |
| Aug 2026 | 37.4% | 11.9% | 11.9% | 17.8% | 7.8% | 6.3% | 5.2% | 1.9% |
| Sep 2026 | 40.2% | 15.5% | 12.7% | 12.7% | 6.8% | 5.6% | 4.4% | 2% |
How has the Jira Service Management and Zendesk comparison changed over the last 12 months?
3 findings
- Zendesk was ahead of Jira Service Management in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among help desk software in New Zealand moved from 5.7% to 6.8%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending September 2026, Zendesk’s share of searches among help desk software in New Zealand moved from 44.8% to 40.2%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand help desk software in September 2026?
2 changes
In September 2026, Zendesk gained share of searches among help desk software in New Zealand, from 37.4% to 40.2%.
In September 2026, Jira Service Management lost share of searches among help desk software in New Zealand, from 7.8% to 6.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Jira Service Management’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jira Service Management
2 branded search terms
- jira service management
- jiraservicemanagement
Zendesk
2 branded search terms
- zendesk
- zendesk api
Other head-to-heads among help desk software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.