How popular isHelp Scout?
In September 2026, people searched for Help Scout by name about 110 times in New Zealand, a 35.3% decrease from the previous year. These searches made up 4.4% of all New Zealand help desk software searches, placing Help Scout seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about help desk software, Help Scout appeared in one of the three answers and was the sixth most recommended of the eight.
Help Scout is the seventh most searched of 8 competitors and the sixth most recommended in AI answers.
ZendeskShare of searches 40.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Zoho DeskShare of searches 15.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
FreshdeskShare of searches 12.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
GorgiasShare of searches 12.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
Help ScoutShare of searches 4.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
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Top help desk software in ChatGPT and Google AI Overviews
In three ChatGPT questions, Help Scout was mentioned in one out of three: in one of the three ChatGPT answers. Help Scout is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Freshdesk1st
- Freshservice2nd
- Zendesk3rd
Jira Service Management4th
Intercom5th- Help Scout6th
- Zoho Desk7th
- Gorgias7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zendesk3 of 3Named in 3 of 3 ChatGPT answers
- Freshdesk3 of 3Named in 3 of 3 ChatGPT answers
- Jira Service Management2 of 3Named in 2 of 3 ChatGPT answers
- Freshservice2 of 3Named in 2 of 3 ChatGPT answers
- Zoho Desk1 of 3Named in 1 of 3 ChatGPT answers
- Gorgias1 of 3Named in 1 of 3 ChatGPT answers
- Help Scout1 of 3Named in 1 of 3 ChatGPT answers
- Intercom1 of 3Named in 1 of 3 ChatGPT answers
See every answer about help desk software
3 answers
Asked ChatGPT
“Which help desk platform should I use in New Zealand?”
Asked ChatGPT
“What are the best help desk platforms in New Zealand?”
Asked ChatGPT
“What's the best help desk platform in New Zealand for customer support?”
Searched Google, AI Overview
“customer support software”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“support ticket software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which help desk software compete with Help Scout?
Share of searches by month for Zendesk, Zoho Desk, Freshdesk, Gorgias, Jira Service Management, Freshservice, Help Scout. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Zoho Desk | Freshdesk | Gorgias | Jira Service Management | Freshservice | Help Scout | Intercom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 13% | 13% | 10.7% | 5.7% | 4.7% | 5.7% | 2.3% |
| Nov 2025 | 38.7% | 11.9% | 14.5% | 14.5% | 6.3% | 5.2% | 6.3% | 2.6% |
| Dec 2025 | 39.2% | 13.8% | 13.8% | 13.8% | 4.7% | 6% | 6% | 2.6% |
| Jan 2026 | 41.5% | 12.9% | 12.9% | 15.7% | 5.6% | 4.4% | 4.4% | 2.4% |
| Feb 2026 | 41.5% | 12.6% | 12.6% | 15.4% | 6.7% | 4.3% | 4.3% | 2.4% |
| Mar 2026 | 38.2% | 14.3% | 14.3% | 14.3% | 6.3% | 5.1% | 5.1% | 2.2% |
| Apr 2026 | 32.5% | 14% | 11.4% | 21.1% | 6.1% | 6.1% | 6.1% | 2.6% |
| May 2026 | 42.4% | 13.2% | 10.7% | 16% | 5.8% | 5.8% | 3.7% | 2.5% |
| Jun 2026 | 39.2% | 12.3% | 12.3% | 15% | 8.1% | 5.4% | 5.4% | 2.3% |
| Jul 2026 | 40.2% | 11.6% | 11.6% | 17.4% | 6.3% | 6.3% | 4.9% | 1.8% |
| Aug 2026 | 37.4% | 11.9% | 11.9% | 17.8% | 7.8% | 6.3% | 5.2% | 1.9% |
| Sep 2026 | 40.2% | 15.5% | 12.7% | 12.7% | 6.8% | 5.6% | 4.4% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 1K | 0% | +2.8 points | |
| 2, moved from 4th to 2nd | 15.5% | 390 | +21.9% | +3.7 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 12.7% | 320 | 0% | +0.9 points | |
| 4, moved from 2nd to 4th | 12.7% | 320 | -33.3% | -5 pointsmoved from 2nd to 4th | |
| 5, held 5th | 6.8% | 170 | -19% | -1 points | |
| 6, held 6th | 5.6% | 140 | -17.6% | -0.7 points | |
| 7, held 7th | 4.4% | 110 | -21.4% | -0.8 points | |
| 8, held 8th | 2% | 50 | 0% | +0.1 points |
1.
Zendesk40.2%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share +2.8 points.
15.5%
Moved from 4th to 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +3.7 points.
12.7%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Gorgias12.7%
Moved from 2nd to 4th. 320 estimated branded searches, -33.3% vs prior month. Share -5 points.
6.8%
Held 5th. 170 estimated branded searches, -19% vs prior month. Share -1 points.
5.6%
Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.7 points.
4.4%
Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share -0.8 points.
8.
Intercom2%
Held 8th. 50 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Help Scout and its closest rivals
Every comparison with Help Scout
8 comparisons
How has branded search demand for Help Scout changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Help Scout in New Zealand fell from 170 to 110.
- Across the 12 months ending September 2026, Help Scout’s share of searches among help desk software in New Zealand decreased from 5.7% to 4.4%.
- Across the 12 months ending September 2026, Help Scout’s share of searches among help desk software in New Zealand peaked at 6.3% in November 2025 and was lowest at 3.7% in May 2026.
- Across the 12 months ending September 2026, Help Scout fell from 5th to 7th among help desk software in New Zealand.
How did search popularity change for New Zealand help desk software in September 2026?
6 changes
In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among help desk software in New Zealand, with 15.5% of the searches.
In September 2026, Zendesk gained share of searches among help desk software in New Zealand, from 37.4% to 40.2%.
In September 2026, Freshdesk gained share of searches among help desk software in New Zealand, from 11.9% to 12.7%.
In September 2026, Gorgias lost share of searches among help desk software in New Zealand, from 17.8% to 12.7%.
In September 2026, Jira Service Management lost share of searches among help desk software in New Zealand, from 7.8% to 6.8%.
In September 2026, Help Scout lost share of searches among help desk software in New Zealand, from 5.2% to 4.4%.
How are Help Scout’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Help Scout’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- helpscout
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Where does Help Scout compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Help desk software | 7th of 8 | 4.4% | Shown above |
| Customer support platforms | 5th of 8 | 4.9% | Show ranking |
Is Help Scout your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.