Help Scout vs Zoho Desk:Which is more popular by branded search in New Zealand?
In August 2026, Zoho Desk had more branded searches than Help Scout among help desk software in New Zealand. Zoho Desk was estimated to have 340 branded searches compared to Help Scout’s 150, and held a 13.2% Share of Search versus Help Scout’s 5.8%.
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Which is more popular in search, Help Scout or Zoho Desk?
Compare the customer support and help desk software New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoho Desk, Help Scout. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Freshdesk | Zoho Desk | Help Scout | Intercom |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 11.9% | 14.6% | 14.3% | 6.5% | 2.4% |
| Nov 2025 | 45% | 16% | 16% | 13% | 7.3% | 2.7% |
| Dec 2025 | 45.6% | 14.9% | 15.8% | 14.5% | 6.6% | 2.6% |
| Jan 2026 | 47.1% | 16.8% | 14.3% | 13.9% | 5.3% | 2.5% |
| Feb 2026 | 47.6% | 16.3% | 14.3% | 13.9% | 5.6% | 2.4% |
| Mar 2026 | 44.6% | 16.1% | 16.1% | 15.4% | 5.6% | 2.2% |
| Apr 2026 | 38.7% | 22.5% | 13.1% | 16.2% | 6.8% | 2.7% |
| May 2026 | 49% | 17.2% | 12.6% | 14.6% | 4.2% | 2.5% |
| Jun 2026 | 45.7% | 17.4% | 14.6% | 13.8% | 6.1% | 2.4% |
| Jul 2026 | 47.7% | 19.1% | 12.7% | 13.2% | 5.5% | 1.8% |
| Aug 2026 | 45.7% | 19.4% | 14% | 13.2% | 5.8% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Help Scout and Zoho Desk comparison changed over the last 12 months?
3 findings
- Zoho Desk was ahead of Help Scout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software in New Zealand moved from 6.5% to 5.8%, and its estimated monthly branded searches moved from 190 to 150.
- Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software in New Zealand moved from 14.3% to 13.2%, and its estimated monthly branded searches moved from 420 to 340.
How did search popularity change for New Zealand help desk software in August 2026?
3 changes
In August 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software in New Zealand, at 14%.
Zoho Desk’s estimated Share of Search among help desk software in New Zealand has lost ground for 3 months in a row, from 14.6% to 13.2% in August 2026.
Estimated monthly branded searches for Help Scout in New Zealand fell 21.1% over 11 measured months, from 190 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Help Scout’s and Zoho Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Help Scout
6 branded search terms
- help scout pricing
- help scout support
- helpscout
- helpscout com
- helpscout pricing
- helpscout support
Zoho Desk
6 branded search terms
- zoho desk
- zoho desk pricing
- zoho desk support
- zohodesk
- zohodesk pricing
- zohodesk support
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