Brandwave

How popular isHelp Scout in search?

In August 2026, there were an estimated 150 branded searches for Help Scout in New Zealand which is down 21.1% over the last 11 months. Help Scout holds 5.8% estimated Share of Search among New Zealand help desk software and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Zendesk45.7%
  2. Gorgias19.4%
  3. Freshdesk14%
  4. Zoho Desk13.2%
  5. Help Scout5.8%
  6. Intercom1.9%
Help Scout website (opens in a new tab)

Follow Help Scout and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which help desk software compete with Help Scout?

Help Scout against help desk software in New Zealand, by month

Share of Search by month for Zendesk, Gorgias, Freshdesk, Zoho Desk, Help Scout. The figures are in the table below the chart.

View monthly share of search table
MonthZendeskGorgiasFreshdeskZoho DeskHelp ScoutIntercom
Oct 202550.3%11.9%14.6%14.3%6.5%2.4%
Nov 202545%16%16%13%7.3%2.7%
Dec 202545.6%14.9%15.8%14.5%6.6%2.6%
Jan 202647.1%16.8%14.3%13.9%5.3%2.5%
Feb 202647.6%16.3%14.3%13.9%5.6%2.4%
Mar 202644.6%16.1%16.1%15.4%5.6%2.2%
Apr 202638.7%22.5%13.1%16.2%6.8%2.7%
May 202649%17.2%12.6%14.6%4.2%2.5%
Jun 202645.7%17.4%14.6%13.8%6.1%2.4%
Jul 202647.7%19.1%12.7%13.2%5.5%1.8%
Aug 202645.7%19.4%14%13.2%5.8%1.9%
Sep 2026——————

  1. 1.Zendesk

    45.7%

    held 1st · 1.2K estimated branded searches · +12.4% vs prior month · -2 points

  2. 2.Gorgias

    19.4%

    held 2nd · 500 estimated branded searches · +19% vs prior month · +0.3 points

  3. 3.Freshdesk

    14%

    moved from 4th to 3rd · 360 estimated branded searches · +28.6% vs prior month · +1.2 points

  4. 4.Zoho Desk

    13.2%

    moved from 3rd to 4th · 340 estimated branded searches · +17.2% vs prior month · 0 points

  5. 5.Help Scout

    5.8%

    held 5th · 150 estimated branded searches · +25% vs prior month · +0.4 points

  6. 6.Intercom

    1.9%

    held 6th · 50 estimated branded searches · +25% vs prior month · +0.1 points

Compare search popularity between Help Scout and its closest rivals

How has branded search demand for Help Scout changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Help Scout in New Zealand fell from 190 to 150.
  • Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software in New Zealand decreased from 6.5% to 5.8%.
  • Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software in New Zealand peaked at 7.3% in November 2025 and was lowest at 4.2% in May 2026.

How did search popularity change for New Zealand help desk software in August 2026?

  1. In August 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software in New Zealand, at 14%.

  2. In August 2026, Zendesk lost estimated Share of Search among help desk software in New Zealand, from 47.7% to 45.7%.

  3. Gorgias’ estimated Share of Search among help desk software in New Zealand has gained ground for 3 months in a row, from 17.2% to 19.4% in August 2026.

  4. Zoho Desk’s estimated Share of Search among help desk software in New Zealand has lost ground for 3 months in a row, from 14.6% to 13.2% in August 2026.

  5. Estimated monthly branded searches for Intercom in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

  6. Estimated monthly branded searches for Help Scout in New Zealand fell 21.1% over 11 measured months, from 190 to 150 in August 2026.

How is Help Scout measured?

Brandwave collects information about searches that people make online using Help Scout’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • help scout pricing
  • help scout support
  • helpscout
  • helpscout com
  • helpscout pricing
  • helpscout support

Do you work for Help Scout? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Help Scout your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record