Brandwave

Crisp vs Help Scout:Which is more popular?

In September 2026, Help Scout had more branded searches than Crisp among customer support platforms in New Zealand. Help Scout had about 110 branded searches, while Crisp had 0. Help Scout made up 4.9% of all customer support platform searches we track, and Crisp accounted for 0%. When we asked ChatGPT and Google AI Overviews about customer support platforms, neither Crisp nor Help Scout appeared in any of the four answers.

Among customer support platforms in New Zealand in September 2026

Who do people search for more?

Help Scout, the only one of the two with measured searches

Help Scout 110 searchesCrisp 0 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Crisp in 0 of 4Help Scout in 0 of 4

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Top customer support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Crisp nor Help Scout showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Intercom3rd
  4. Zoho Desk4th
  5. Gorgias5th
  6. Help Scout–
  7. Tidio–
  8. Crisp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Freshdesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoho Desk3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gorgias3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Intercom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Help Scout0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tidio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crisp0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about customer support platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crisp or Help Scout more popular in search?

This chart shows how often people search Google for Crisp and Help Scout by name. Each line represents a brand's share of searches for all eight customer support platforms we track, month by month, from searches in New Zealand.

Crisp and Help Scout among customer support platforms in New Zealand, by month

Share of searches by month for Help Scout, Crisp. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasHelp ScoutTidioIntercomCrisp
Oct 202548%14%14%11.5%6.1%6.1%0.36%0%
Nov 202542.3%13%15.9%15.9%6.9%5.7%0.41%0%
Dec 202542.9%15.1%15.1%15.1%6.6%4.2%0.47%0.47%
Jan 202643.8%13.6%13.6%16.6%4.7%7.2%0%0.43%
Feb 202643.6%13.3%13.3%16.2%4.6%8.7%0.41%0%
Mar 202641.1%15.4%15.4%15.4%5.5%6.7%0.4%0%
Apr 202634.7%15%12.2%22.5%6.6%8%0.47%0.47%
May 202645.2%14%11.4%17.1%3.9%7.5%0.44%0.44%
Jun 202643.6%13.7%13.7%16.7%6%6%0.43%0%
Jul 202644.3%12.8%12.8%19.2%5.4%4.4%0.49%0.49%
Aug 202642.6%13.5%13.5%20.3%5.9%3.8%0.42%0%
Sep 202644.9%17.3%14.2%14.2%4.9%4%0.44%0%

How has the Crisp and Help Scout comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customer support platforms in September 2026?

1 change
  1. In September 2026, Help Scout lost share of searches among customer support platforms in New Zealand, from 5.9% to 4.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crisp’s and Help Scout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crisp

1 branded search term

  • crisp customer support

Help Scout

1 branded search term

  • helpscout

How the Brand Demand Index is measured

Other head-to-heads among customer support platforms

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