Brandwave

Gorgias vs Zoho Desk:Which is more popular?

In September 2026, Zoho Desk had more branded searches than Gorgias among customer support platforms in New Zealand. Zoho Desk had about 390 branded searches, while Gorgias had 320. Zoho Desk made up 17.3% of all customer support platform searches we track, and Gorgias accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about customer support platforms, Gorgias and Zoho Desk each appeared in three of the four answers. Zoho Desk was mentioned before Gorgias in three out of four answers.

Among customer support platforms in New Zealand in September 2026

Who do people search for more?

Zoho Desk, about 22% more searches than Gorgias

Zoho Desk 390 searchesGorgias 320 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Gorgias in 3 of 4Zoho Desk in 3 of 4

Who does AI recommend more?

Zoho Desk, named ahead of Gorgias in 3 of 4 answers

Zoho Desk first in 3Gorgias first in 1

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Top customer support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gorgias was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zoho Desk was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Zoho Desk was listed before Gorgias in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Intercom3rd
  4. Zoho Desk4th
  5. Gorgias5th
  6. Help Scout–
  7. Tidio–
  8. Crisp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Freshdesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoho Desk3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gorgias3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Intercom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Help Scout0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tidio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crisp0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about customer support platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gorgias or Zoho Desk more popular in search?

This chart shows how often people search Google for Gorgias and Zoho Desk by name. Each line represents a brand's share of searches for all eight customer support platforms we track, month by month, from searches in New Zealand.

Gorgias and Zoho Desk among customer support platforms in New Zealand, by month

Share of searches by month for Zoho Desk, Gorgias. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasHelp ScoutTidioIntercomCrisp
Oct 202548%14%14%11.5%6.1%6.1%0.36%0%
Nov 202542.3%13%15.9%15.9%6.9%5.7%0.41%0%
Dec 202542.9%15.1%15.1%15.1%6.6%4.2%0.47%0.47%
Jan 202643.8%13.6%13.6%16.6%4.7%7.2%0%0.43%
Feb 202643.6%13.3%13.3%16.2%4.6%8.7%0.41%0%
Mar 202641.1%15.4%15.4%15.4%5.5%6.7%0.4%0%
Apr 202634.7%15%12.2%22.5%6.6%8%0.47%0.47%
May 202645.2%14%11.4%17.1%3.9%7.5%0.44%0.44%
Jun 202643.6%13.7%13.7%16.7%6%6%0.43%0%
Jul 202644.3%12.8%12.8%19.2%5.4%4.4%0.49%0.49%
Aug 202642.6%13.5%13.5%20.3%5.9%3.8%0.42%0%
Sep 202644.9%17.3%14.2%14.2%4.9%4%0.44%0%

How has the Gorgias and Zoho Desk comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customer support platforms in September 2026?

2 changes
  1. In September 2026, Zoho Desk overtook Gorgias and Freshdesk to rank 2nd among customer support platforms in New Zealand, with 17.3% of the searches.

  2. In September 2026, Gorgias lost share of searches among customer support platforms in New Zealand, from 20.3% to 14.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gorgias’ and Zoho Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorgias

1 branded search term

  • gorgias

Zoho Desk

2 branded search terms

  • zoho desk
  • zohodesk

How the Brand Demand Index is measured

Other head-to-heads among customer support platforms

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