Help Scout vs Intercom:Which is more popular by branded search in New Zealand?
In August 2026, Help Scout had more branded searches than Intercom among help desk software in New Zealand. Help Scout was estimated to have 150 branded searches compared to Intercom’s 50, and held a 5.8% Share of Search versus Intercom’s 1.9%.
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Which is more popular in search, Help Scout or Intercom?
Compare the customer support and help desk software New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Help Scout, Intercom. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Freshdesk | Zoho Desk | Help Scout | Intercom |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 11.9% | 14.6% | 14.3% | 6.5% | 2.4% |
| Nov 2025 | 45% | 16% | 16% | 13% | 7.3% | 2.7% |
| Dec 2025 | 45.6% | 14.9% | 15.8% | 14.5% | 6.6% | 2.6% |
| Jan 2026 | 47.1% | 16.8% | 14.3% | 13.9% | 5.3% | 2.5% |
| Feb 2026 | 47.6% | 16.3% | 14.3% | 13.9% | 5.6% | 2.4% |
| Mar 2026 | 44.6% | 16.1% | 16.1% | 15.4% | 5.6% | 2.2% |
| Apr 2026 | 38.7% | 22.5% | 13.1% | 16.2% | 6.8% | 2.7% |
| May 2026 | 49% | 17.2% | 12.6% | 14.6% | 4.2% | 2.5% |
| Jun 2026 | 45.7% | 17.4% | 14.6% | 13.8% | 6.1% | 2.4% |
| Jul 2026 | 47.7% | 19.1% | 12.7% | 13.2% | 5.5% | 1.8% |
| Aug 2026 | 45.7% | 19.4% | 14% | 13.2% | 5.8% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Help Scout and Intercom comparison changed over the last 12 months?
3 findings
- Help Scout was ahead of Intercom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software in New Zealand moved from 6.5% to 5.8%, and its estimated monthly branded searches moved from 190 to 150.
- Across the 11 months ending August 2026, Intercom’s estimated Share of Search among help desk software in New Zealand moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand help desk software in August 2026?
2 changes
Estimated monthly branded searches for Intercom in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
Estimated monthly branded searches for Help Scout in New Zealand fell 21.1% over 11 measured months, from 190 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Help Scout’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Help Scout
6 branded search terms
- help scout pricing
- help scout support
- helpscout
- helpscout com
- helpscout pricing
- helpscout support
Intercom
4 branded search terms
- intercom chat
- intercom help desk
- intercom pricing
- intercom support
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.