Freshdesk vs Zoho Desk:Which is more popular by branded search in New Zealand?
In August 2026, Freshdesk had more branded searches than Zoho Desk among help desk software in New Zealand. Freshdesk was estimated to have 360 branded searches compared to Zoho Desk’s 340, and held a 14% Share of Search versus Zoho Desk’s 13.2%.
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Which is more popular in search, Freshdesk or Zoho Desk?
Compare the customer support and help desk software New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freshdesk, Zoho Desk. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Freshdesk | Zoho Desk | Help Scout | Intercom |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 11.9% | 14.6% | 14.3% | 6.5% | 2.4% |
| Nov 2025 | 45% | 16% | 16% | 13% | 7.3% | 2.7% |
| Dec 2025 | 45.6% | 14.9% | 15.8% | 14.5% | 6.6% | 2.6% |
| Jan 2026 | 47.1% | 16.8% | 14.3% | 13.9% | 5.3% | 2.5% |
| Feb 2026 | 47.6% | 16.3% | 14.3% | 13.9% | 5.6% | 2.4% |
| Mar 2026 | 44.6% | 16.1% | 16.1% | 15.4% | 5.6% | 2.2% |
| Apr 2026 | 38.7% | 22.5% | 13.1% | 16.2% | 6.8% | 2.7% |
| May 2026 | 49% | 17.2% | 12.6% | 14.6% | 4.2% | 2.5% |
| Jun 2026 | 45.7% | 17.4% | 14.6% | 13.8% | 6.1% | 2.4% |
| Jul 2026 | 47.7% | 19.1% | 12.7% | 13.2% | 5.5% | 1.8% |
| Aug 2026 | 45.7% | 19.4% | 14% | 13.2% | 5.8% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Freshdesk and Zoho Desk comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Zoho Desk took it in April 2026, Freshdesk took it in June 2026, Zoho Desk took it in July 2026, Freshdesk took it in August 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software in New Zealand moved from 14.6% to 14%, and its estimated monthly branded searches moved from 430 to 360.
- Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software in New Zealand moved from 14.3% to 13.2%, and its estimated monthly branded searches moved from 420 to 340.
How did search popularity change for New Zealand help desk software in August 2026?
2 changes
In August 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software in New Zealand, at 14%.
Zoho Desk’s estimated Share of Search among help desk software in New Zealand has lost ground for 3 months in a row, from 14.6% to 13.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Freshdesk’s and Zoho Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.