Brandwave

Amazon Connect vs Zendesk:Which is more popular?

In September 2026, Zendesk had more branded searches than Amazon Connect among cloud contact center platforms in New Zealand. Zendesk had about 1,010 branded searches, while Amazon Connect had 140. Zendesk made up 55.8% of all cloud contact center platform searches we track, and Amazon Connect accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about cloud contact center platforms, Amazon Connect and Zendesk each appeared in three of the five answers. Amazon Connect was mentioned before Zendesk in three out of five answers.

Among cloud contact center platforms in New Zealand in September 2026

Who do people search for more?

Zendesk, about 7 searches for every 1 for Amazon Connect

Zendesk 1K searchesAmazon Connect 140 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Amazon Connect in 3 of 5Zendesk in 3 of 5

Who does AI recommend more?

Amazon Connect, named ahead of Zendesk in 3 of 5 answers

Amazon Connect first in 3Zendesk first in 2

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Top cloud contact center platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Connect was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zendesk was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Amazon Connect was listed before Zendesk in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Genesys1st
  2. NICE CXone2nd
  3. Amazon Connect3rd
  4. Five94th
  5. Talkdesk5th
  6. Zendesk6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Genesys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NICE CXone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Five94 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talkdesk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Connect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud contact center platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Amazon Connect or Zendesk more popular in search?

This chart shows how often people search Google for Amazon Connect and Zendesk by name. Each line represents a brand's share of searches for all six cloud contact center platforms we track, month by month, from searches in New Zealand.

Amazon Connect and Zendesk among cloud contact center platforms in New Zealand, by month

Share of searches by month for Zendesk, Amazon Connect. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskGenesysAmazon ConnectNICE CXoneFive9Talkdesk
Oct 202563.5%22.7%8.1%2.4%2.4%0.95%
Nov 202561.2%22.9%10%2.9%1.8%1.2%
Dec 202561.5%26.4%7.4%2%1.4%1.4%
Jan 202665.2%24.7%7%1.3%1.3%0.63%
Feb 202662.9%23.4%10.2%1.2%1.2%1.2%
Mar 202660.1%27.7%8.1%1.7%1.7%0.58%
Apr 202651%33.1%9.7%2.1%2.1%2.1%
May 202658.2%27.1%9.6%1.7%2.3%1.1%
Jun 202654.8%31.7%7.5%2.7%2.2%1.1%
Jul 202654.9%29.3%10.4%2.4%1.8%1.2%
Aug 202656.4%33%6.1%2.2%1.1%1.1%
Sep 202655.8%32.6%7.7%1.7%1.1%1.1%

How has the Amazon Connect and Zendesk comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cloud contact center platforms in September 2026?

2 changes
  1. In September 2026, Amazon Connect gained share of searches among cloud contact center platforms in New Zealand, from 6.1% to 7.7%.

  2. In September 2026, Zendesk lost share of searches among cloud contact center platforms in New Zealand, from 56.4% to 55.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon Connect’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Connect

1 branded search term

  • amazon connect

Zendesk

2 branded search terms

  • zendesk
  • zendesk api

How the Brand Demand Index is measured

Other head-to-heads among cloud contact center platforms

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