Brandwave

How popular isAmazon Connect?

In September 2026, people searched for Amazon Connect by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 7.7% of all New Zealand cloud contact center platform searches, placing Amazon Connect third out of six platforms. When we asked both ChatGPT and Google AI Overviews about cloud contact center platforms, Amazon Connect appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Amazon Connect is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. ZendeskShare of searches 55.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. GenesysShare of searches 32.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Amazon ConnectShare of searches 7.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. NICE CXoneShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Five9Share of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top cloud contact center platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Connect was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Connect is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Genesys1st
  2. NICE CXone2nd
  3. Amazon Connect3rd
  4. Five94th
  5. Talkdesk5th
  6. Zendesk6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Genesys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NICE CXone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Five94 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talkdesk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Connect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud contact center platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cloud contact center platforms compete with Amazon Connect?

Amazon Connect against cloud contact center platforms in New Zealand, by month

Share of searches by month for Zendesk, Genesys, Amazon Connect. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskGenesysAmazon ConnectNICE CXoneFive9Talkdesk
Oct 202563.5%22.7%8.1%2.4%2.4%0.95%
Nov 202561.2%22.9%10%2.9%1.8%1.2%
Dec 202561.5%26.4%7.4%2%1.4%1.4%
Jan 202665.2%24.7%7%1.3%1.3%0.63%
Feb 202662.9%23.4%10.2%1.2%1.2%1.2%
Mar 202660.1%27.7%8.1%1.7%1.7%0.58%
Apr 202651%33.1%9.7%2.1%2.1%2.1%
May 202658.2%27.1%9.6%1.7%2.3%1.1%
Jun 202654.8%31.7%7.5%2.7%2.2%1.1%
Jul 202654.9%29.3%10.4%2.4%1.8%1.2%
Aug 202656.4%33%6.1%2.2%1.1%1.1%
Sep 202655.8%32.6%7.7%1.7%1.1%1.1%

  1. 1.Zendesk

    55.8%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Genesys

    32.6%

    Held 2nd. 590 estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Amazon Connect

    7.7%

    Held 3rd. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  4. 4.NICE CXone

    1.7%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share -0.6 points.

  5. 5.Five9

    1.1%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Talkdesk

    1.1%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Connect and its closest rivals

Every comparison with Amazon Connect

2 comparisons

How has branded search demand for Amazon Connect changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Connect in New Zealand fell from 170 to 140.
  • Across the 12 months ending September 2026, Amazon Connect’s share of searches among cloud contact center platforms in New Zealand peaked at 10.4% in July 2026 and was lowest at 6.1% in August 2026.

How did search popularity change for New Zealand cloud contact center platforms in September 2026?

5 changes

  1. In September 2026, Amazon Connect gained share of searches among cloud contact center platforms in New Zealand, from 6.1% to 7.7%.

  2. In September 2026, Zendesk lost share of searches among cloud contact center platforms in New Zealand, from 56.4% to 55.8%.

  3. In September 2026, NICE CXone lost share of searches among cloud contact center platforms in New Zealand, from 2.2% to 1.7%.

  4. Five9’s share of searches among cloud contact center platforms in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.1% in September 2026.

  5. Estimated monthly branded searches for Genesys in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are Amazon Connect’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazon Connect’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon connect

How the Brand Demand Index is measured

Who owns Amazon Connect?

Amazon Connect is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand.

Do you work for Amazon Connect? To request corrections or removal please contact us via our support page and we will be happy to assist.

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