How popular isAmazon SES in search?

In August 2026, there were an estimated 230 branded searches for Amazon SES in New Zealand which held steady over the last 11 months. Amazon SES holds 8.4% estimated Share of Search among New Zealand transactional email services and is ranked 4th of 6 competitors for search popularity.

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Which transactional email services compete with Amazon SES?

Amazon SES against transactional email services in New Zealand, by month

Month	SendGrid	Mailgun	Resend	Amazon SES	Mailjet	Postmark
Oct 2025	54.7%	23.4%	3%	8.3%	8.7%	1.9%
Nov 2025	55.1%	24.6%	4.7%	7%	7%	1.6%
Dec 2025	55.1%	20.7%	5.1%	7.6%	9.6%	2%
Jan 2026	54.5%	24.5%	5.1%	7%	7%	1.9%
Feb 2026	53.6%	24.1%	6.1%	9.2%	5.7%	1.1%
Mar 2026	51.8%	22.1%	8.6%	9.3%	7.1%	1.1%
Apr 2026	54.8%	23.2%	7.2%	9.1%	4.2%	1.5%
May 2026	56.6%	19.8%	8.1%	8.1%	5.8%	1.6%
Jun 2026	49.8%	21.7%	10.2%	9.8%	6.4%	2.1%
Jul 2026	48.7%	22%	12.5%	9.1%	6%	1.7%
Aug 2026	52.4%	22.3%	9.9%	8.4%	5.5%	1.5%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	SendGrid	52.4%	1.4K	+26.5%	+3.7 points
2, held 2nd	Mailgun	22.3%	610	+19.6%	+0.4 points
3, held 3rd	Resend	9.9%	270	-6.9%	-2.6 points
4, held 4th	Amazon SES Amazon	8.4%	230	+9.5%	-0.6 points
5, held 5th	Mailjet	5.5%	150	+7.1%	-0.5 points
6, held 6th	Postmark ActiveCampaign	1.5%	40	0%	-0.3 points

1.SendGrid
52.4%
held 1st · 1.4K estimated branded searches · +26.5% vs prior month · +3.7 points
2.Mailgun
22.3%
held 2nd · 610 estimated branded searches · +19.6% vs prior month · +0.4 points
3.Resend
9.9%
held 3rd · 270 estimated branded searches · -6.9% vs prior month · -2.6 points
4.Amazon SES
8.4%
held 4th · 230 estimated branded searches · +9.5% vs prior month · -0.6 points
5.Mailjet
5.5%
held 5th · 150 estimated branded searches · +7.1% vs prior month · -0.5 points
6.Postmark
1.5%
held 6th · 40 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between Amazon SES and its closest rivals

How has branded search demand for Amazon SES changed in New Zealand over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Amazon SES in New Zealand held steady, from 220 to 230.
Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among transactional email services in New Zealand peaked at 9.8% in June 2026 and was lowest at 7% in January 2026.

How did search popularity change for New Zealand transactional email services in August 2026?

6 changes

In August 2026, SendGrid gained estimated Share of Search among transactional email services in New Zealand, from 48.7% to 52.4%.
In August 2026, Resend lost estimated Share of Search among transactional email services in New Zealand, from 12.5% to 9.9%.
In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%.
In August 2026, Mailjet lost estimated Share of Search among transactional email services in New Zealand, from 6% to 5.5%.
Mailgun’s estimated Share of Search among transactional email services in New Zealand has gained ground for 3 months in a row, from 19.8% to 22.3% in August 2026.
Estimated monthly branded searches for Postmark in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

How is Amazon SES measured?

Brandwave collects information about searches that people make online using Amazon SES’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms