Amazon SES vs Postmark:Which is more popular by branded search in New Zealand?
In August 2026, Amazon SES had more branded searches than Postmark among transactional email services in New Zealand. Amazon SES was estimated to have 230 branded searches compared to Postmark’s 40, and held an 8.4% Share of Search versus Postmark’s 1.5%.
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Which is more popular in search, Amazon SES or Postmark?
Compare the email sending APIs New Zealand developers use for receipts, sign-ins and notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon SES, Postmark. The figures are in the table below the chart.
View monthly share of search table
| Month | SendGrid | Mailgun | Resend | Amazon SES | Mailjet | Postmark |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 23.4% | 3% | 8.3% | 8.7% | 1.9% |
| Nov 2025 | 55.1% | 24.6% | 4.7% | 7% | 7% | 1.6% |
| Dec 2025 | 55.1% | 20.7% | 5.1% | 7.6% | 9.6% | 2% |
| Jan 2026 | 54.5% | 24.5% | 5.1% | 7% | 7% | 1.9% |
| Feb 2026 | 53.6% | 24.1% | 6.1% | 9.2% | 5.7% | 1.1% |
| Mar 2026 | 51.8% | 22.1% | 8.6% | 9.3% | 7.1% | 1.1% |
| Apr 2026 | 54.8% | 23.2% | 7.2% | 9.1% | 4.2% | 1.5% |
| May 2026 | 56.6% | 19.8% | 8.1% | 8.1% | 5.8% | 1.6% |
| Jun 2026 | 49.8% | 21.7% | 10.2% | 9.8% | 6.4% | 2.1% |
| Jul 2026 | 48.7% | 22% | 12.5% | 9.1% | 6% | 1.7% |
| Aug 2026 | 52.4% | 22.3% | 9.9% | 8.4% | 5.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amazon SES and Postmark comparison changed over the last 12 months?
3 findings
- Amazon SES was ahead of Postmark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among transactional email services in New Zealand moved from 8.3% to 8.4%, and its estimated monthly branded searches moved from 220 to 230.
- Across the 11 months ending August 2026, Postmark’s estimated Share of Search among transactional email services in New Zealand moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand transactional email services in August 2026?
2 changes
In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%.
Estimated monthly branded searches for Postmark in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon SES’s and Postmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon SES
7 branded search terms
- amazon ses
- amazon ses smtp
- amazon ses transactional email
- amazonses
- amazonses smtp
- aws amazon com
- aws ses
Postmark
4 branded search terms
- postmark email api
- postmark smtp
- postmark transactional email
- postmarkapp
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