How popular isAmazon SES?
In October 2026, people searched for Amazon SES by name about 170 times in New Zealand, about the same as the previous year. These searches made up 6.1% of all New Zealand transactional email service searches, placing Amazon SES fifth out of seven services. When we asked both ChatGPT and Google AI Overviews about transactional email services, Amazon SES appeared in all answers and was the third most recommended of the seven.
Amazon SES is the fifth most searched of 7 competitors and the third most recommended in the AI answers we collected.
SendGridShare of searches 36.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
SMTP2GOShare of searches 25.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MailgunShare of searches 17.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ResendShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Amazon SESShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top transactional email services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon SES appeared in all five answers. Amazon SES is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Resend5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amazon SES5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Postmark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SendGrid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SMTP2GO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mailgun2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mailjet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about transactional email services
5 answers
Asked ChatGPT
“Which transactional email service should I use in New Zealand?”
Asked ChatGPT
“What are the best transactional email services in New Zealand?”
Asked ChatGPT
“What's the best transactional email service in New Zealand for app notifications?”
Searched Google, AI Overview
“best transactional email service”
Searched Google, AI Overview
“email sending api”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Amazon SES compared with other New Zealand transactional email services?
Share of searches by month for SendGrid, SMTP2GO, Mailgun, Resend, Amazon SES, Mailjet. The figures are in the table below the chart.
View monthly share of searches table
| Month | SendGrid | SMTP2GO | Mailgun | Resend | Amazon SES | Mailjet | Postmark |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 41.5% | 22.8% | 19.6% | 3.8% | 5.4% | 5.7% | 1.3% |
| Dec 2025 | 42.8% | 20.3% | 16.9% | 4.2% | 5.9% | 8.1% | 1.7% |
| Jan 2026 | 43.2% | 19.5% | 20.1% | 4.3% | 5.3% | 5.9% | 1.7% |
| Feb 2026 | 42.7% | 19.1% | 20.1% | 5.2% | 7.1% | 4.9% | 0.97% |
| Mar 2026 | 37.5% | 25% | 17.6% | 6.8% | 6.8% | 5.4% | 0.85% |
| Apr 2026 | 41.1% | 22.4% | 19% | 5.9% | 6.9% | 3.4% | 1.2% |
| May 2026 | 42% | 22.9% | 16.2% | 6.7% | 6.1% | 4.8% | 1.3% |
| Jun 2026 | 35.3% | 24.9% | 17.3% | 8.3% | 7.6% | 4.8% | 1.7% |
| Jul 2026 | 35.1% | 24.7% | 17.2% | 10% | 6.9% | 4.8% | 1.4% |
| Aug 2026 | 38.2% | 25.3% | 17.2% | 7.8% | 6.3% | 4% | 1.1% |
| Sep 2026 | 35.6% | 25.4% | 17.6% | 7.4% | 7% | 4.9% | 2.1% |
| Oct 2026 | 36.3% | 25.9% | 17.6% | 7.6% | 6.1% | 5.4% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.3% | 1K | 0% | +0.8 points | |
| 2, held 2nd | 25.9% | 720 | 0% | +0.5 points | |
| 3, held 3rd | 17.6% | 490 | -2% | 0 points | |
| 4, held 4th | 7.6% | 210 | 0% | +0.2 points | |
| 5, held 5th | 6.1% | 170 | -15% | -0.9 points | |
| 6, held 6th | 5.4% | 150 | +7.1% | +0.5 points | |
| 7, held 7th | 1.1% | 30 | -50% | -1 points |
1.
SendGrid36.3%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
SMTP2GO25.9%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Mailgun17.6%
Held 3rd. 490 estimated branded searches, -2% vs prior month. Share 0 points.
4.
Resend7.6%
Held 4th. 210 estimated branded searches, 0% vs prior month. Share +0.2 points.
6.1%
Held 5th. 170 estimated branded searches, -15% vs prior month. Share -0.9 points.
6.
Mailjet5.4%
Held 6th. 150 estimated branded searches, +7.1% vs prior month. Share +0.5 points.
7.
Postmark1.1%
Held 7th. 30 estimated branded searches, -50% vs prior month. Share -1 points.
Compare popularity between Amazon SES and its closest rivals
Every comparison with Amazon SES
6 comparisons
How has branded search demand for Amazon SES changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Amazon SES in New Zealand held steady at 170.
- Across the 12 months ending October 2026, Amazon SES’s share of searches among transactional email services in New Zealand increased from 5.4% to 6.1%.
- Across the 12 months ending October 2026, Amazon SES’s share of searches among transactional email services in New Zealand peaked at 7.6% in June 2026 and was lowest at 5.3% in January 2026.
How did search popularity change for New Zealand transactional email services in October 2026?
6 changes
In October 2026, SendGrid gained share of searches among transactional email services in New Zealand, from 35.6% to 36.3%.
In October 2026, SMTP2GO gained share of searches among transactional email services in New Zealand, from 25.4% to 25.9%.
In October 2026, Postmark lost share of searches among transactional email services in New Zealand, from 2.1% to 1.1%.
In October 2026, Amazon SES lost share of searches among transactional email services in New Zealand, from 7% to 6.1%.
Estimated monthly branded searches for Resend in New Zealand rose 75% over 12 measured months, from 120 to 210 in October 2026.
Estimated monthly branded searches for Mailgun in New Zealand fell 21% over 12 measured months, from 620 to 490 in October 2026.
How are Amazon SES’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Amazon SES’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazon ses
- amazon ses smtp
- amazonses
- amazonses smtp
- aws ses
Who owns Amazon SES?
Amazon SES is owned by Amazon. Brandwave also tracks 
Prime Video, Amazon, 
Amazon Associates, Amazon Connect, 
Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, 
Amazon Music, Amazon Redshift, Amazon Web Services, 
Audible, 
eero, Kindle and 
Ring, owned by the same company, in New Zealand.
Do you work for Amazon SES? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Amazon SES your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.