Amazon SES vs Mailgun:Which is more popular by branded search in New Zealand?
In August 2026, Mailgun had more branded searches than Amazon SES among transactional email services in New Zealand. Mailgun was estimated to have 610 branded searches compared to Amazon SES’s 230, and held a 22.3% Share of Search versus Amazon SES’s 8.4%.
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Which is more popular in search, Amazon SES or Mailgun?
Compare the email sending APIs New Zealand developers use for receipts, sign-ins and notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mailgun, Amazon SES. The figures are in the table below the chart.
View monthly share of search table
| Month | SendGrid | Mailgun | Resend | Amazon SES | Mailjet | Postmark |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 23.4% | 3% | 8.3% | 8.7% | 1.9% |
| Nov 2025 | 55.1% | 24.6% | 4.7% | 7% | 7% | 1.6% |
| Dec 2025 | 55.1% | 20.7% | 5.1% | 7.6% | 9.6% | 2% |
| Jan 2026 | 54.5% | 24.5% | 5.1% | 7% | 7% | 1.9% |
| Feb 2026 | 53.6% | 24.1% | 6.1% | 9.2% | 5.7% | 1.1% |
| Mar 2026 | 51.8% | 22.1% | 8.6% | 9.3% | 7.1% | 1.1% |
| Apr 2026 | 54.8% | 23.2% | 7.2% | 9.1% | 4.2% | 1.5% |
| May 2026 | 56.6% | 19.8% | 8.1% | 8.1% | 5.8% | 1.6% |
| Jun 2026 | 49.8% | 21.7% | 10.2% | 9.8% | 6.4% | 2.1% |
| Jul 2026 | 48.7% | 22% | 12.5% | 9.1% | 6% | 1.7% |
| Aug 2026 | 52.4% | 22.3% | 9.9% | 8.4% | 5.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amazon SES and Mailgun comparison changed over the last 12 months?
3 findings
- Mailgun was ahead of Amazon SES in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among transactional email services in New Zealand moved from 8.3% to 8.4%, and its estimated monthly branded searches moved from 220 to 230.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email services in New Zealand moved from 23.4% to 22.3%, and its estimated monthly branded searches moved from 620 to 610.
How did search popularity change for New Zealand transactional email services in August 2026?
2 changes
In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%.
Mailgun’s estimated Share of Search among transactional email services in New Zealand has gained ground for 3 months in a row, from 19.8% to 22.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon SES’s and Mailgun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon SES
7 branded search terms
- amazon ses
- amazon ses smtp
- amazon ses transactional email
- amazonses
- amazonses smtp
- aws amazon com
- aws ses
Mailgun
5 branded search terms
- mailgun
- mailgun com
- mailgun email api
- mailgun smtp
- mailgun transactional email
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.