How popular isMailgun in search?
In August 2026, there were an estimated 610 branded searches for Mailgun in New Zealand which held steady over the last 11 months. Mailgun holds 22.3% estimated Share of Search among New Zealand transactional email services and is ranked 2nd of 6 competitors for search popularity.
SendGrid52.4%
Mailgun22.3%
Resend9.9%
Amazon SES8.4%
Mailjet5.5%
Postmark1.5%
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Which transactional email services compete with Mailgun?
Share of Search by month for SendGrid, Mailgun, Resend, Amazon SES, Mailjet. The figures are in the table below the chart.
View monthly share of search table
| Month | SendGrid | Mailgun | Resend | Amazon SES | Mailjet | Postmark |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 23.4% | 3% | 8.3% | 8.7% | 1.9% |
| Nov 2025 | 55.1% | 24.6% | 4.7% | 7% | 7% | 1.6% |
| Dec 2025 | 55.1% | 20.7% | 5.1% | 7.6% | 9.6% | 2% |
| Jan 2026 | 54.5% | 24.5% | 5.1% | 7% | 7% | 1.9% |
| Feb 2026 | 53.6% | 24.1% | 6.1% | 9.2% | 5.7% | 1.1% |
| Mar 2026 | 51.8% | 22.1% | 8.6% | 9.3% | 7.1% | 1.1% |
| Apr 2026 | 54.8% | 23.2% | 7.2% | 9.1% | 4.2% | 1.5% |
| May 2026 | 56.6% | 19.8% | 8.1% | 8.1% | 5.8% | 1.6% |
| Jun 2026 | 49.8% | 21.7% | 10.2% | 9.8% | 6.4% | 2.1% |
| Jul 2026 | 48.7% | 22% | 12.5% | 9.1% | 6% | 1.7% |
| Aug 2026 | 52.4% | 22.3% | 9.9% | 8.4% | 5.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.4% | 1.4K | +26.5% | +3.7 points | |
| 2, held 2nd | 22.3% | 610 | +19.6% | +0.4 points | |
| 3, held 3rd | 9.9% | 270 | -6.9% | -2.6 points | |
| 4, held 4th | 8.4% | 230 | +9.5% | -0.6 points | |
| 5, held 5th | 5.5% | 150 | +7.1% | -0.5 points | |
| 6, held 6th | 1.5% | 40 | 0% | -0.3 points |
1.
52.4%
held 1st · 1.4K estimated branded searches · +26.5% vs prior month · +3.7 points
2.
Mailgun22.3%
held 2nd · 610 estimated branded searches · +19.6% vs prior month · +0.4 points
3.
Resend9.9%
held 3rd · 270 estimated branded searches · -6.9% vs prior month · -2.6 points
8.4%
held 4th · 230 estimated branded searches · +9.5% vs prior month · -0.6 points
5.
Mailjet5.5%
held 5th · 150 estimated branded searches · +7.1% vs prior month · -0.5 points
6.
Postmark1.5%
held 6th · 40 estimated branded searches · 0% vs prior month · -0.3 points
Compare search popularity between Mailgun and its closest rivals
How has branded search demand for Mailgun changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mailgun in New Zealand held steady, from 620 to 610.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email services in New Zealand decreased from 23.4% to 22.3%.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email services in New Zealand peaked at 24.6% in November 2025 and was lowest at 19.8% in May 2026.
How did search popularity change for New Zealand transactional email services in August 2026?
6 changes
In August 2026, SendGrid gained estimated Share of Search among transactional email services in New Zealand, from 48.7% to 52.4%.
In August 2026, Resend lost estimated Share of Search among transactional email services in New Zealand, from 12.5% to 9.9%.
In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%.
In August 2026, Mailjet lost estimated Share of Search among transactional email services in New Zealand, from 6% to 5.5%.
Mailgun’s estimated Share of Search among transactional email services in New Zealand has gained ground for 3 months in a row, from 19.8% to 22.3% in August 2026.
Estimated monthly branded searches for Postmark in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.
How is Mailgun measured?
Brandwave collects information about searches that people make online using Mailgun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- mailgun
- mailgun com
- mailgun email api
- mailgun smtp
- mailgun transactional email
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Is Mailgun your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.