Brandwave

Transactional email services in New Zealand:Which brands are most popular in search?

In August 2026, SendGrid was the most searched among transactional email services in New Zealand, with an estimated 1.4K branded searches and 52.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. SendGrid52.4%
  2. Mailgun22.3%
  3. Resend9.9%
  4. Amazon SES8.4%
  5. Mailjet5.5%
  6. Postmark1.5%

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Share of SearchLeaderboard

Compare the email sending APIs New Zealand developers use for receipts, sign-ins and notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among transactional email services in New Zealand, by month

Share of Search by month for SendGrid, Mailgun, Resend, Amazon SES, Mailjet. The figures are in the table below the chart.

View monthly share of search table
MonthSendGridMailgunResendAmazon SESMailjetPostmark
Oct 202554.7%23.4%3%8.3%8.7%1.9%
Nov 202555.1%24.6%4.7%7%7%1.6%
Dec 202555.1%20.7%5.1%7.6%9.6%2%
Jan 202654.5%24.5%5.1%7%7%1.9%
Feb 202653.6%24.1%6.1%9.2%5.7%1.1%
Mar 202651.8%22.1%8.6%9.3%7.1%1.1%
Apr 202654.8%23.2%7.2%9.1%4.2%1.5%
May 202656.6%19.8%8.1%8.1%5.8%1.6%
Jun 202649.8%21.7%10.2%9.8%6.4%2.1%
Jul 202648.7%22%12.5%9.1%6%1.7%
Aug 202652.4%22.3%9.9%8.4%5.5%1.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.SendGrid

    52.4%

    held 1st · 1.4K estimated branded searches · +26.5% vs prior month · +3.7 points

  2. 2.Mailgun

    22.3%

    held 2nd · 610 estimated branded searches · +19.6% vs prior month · +0.4 points

  3. 3.Resend

    9.9%

    held 3rd · 270 estimated branded searches · -6.9% vs prior month · -2.6 points

  4. 4.Amazon SES

    8.4%

    held 4th · 230 estimated branded searches · +9.5% vs prior month · -0.6 points

  5. 5.Mailjet

    5.5%

    held 5th · 150 estimated branded searches · +7.1% vs prior month · -0.5 points

  6. 6.Postmark

    1.5%

    held 6th · 40 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among transactional email services in New Zealand?

In August 2026, SendGrid was the most searched among transactional email services in New Zealand, with an estimated 1.4K branded searches and 52.4% estimated Share of Search within this set. Mailgun is in 2nd place, 30 percentage points behind at 22.3% Share of Search.

New Zealand transactional email services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SendGrid54.7% → 52.4%56.6%May 202648.7%Jul 20261st
Mailgun23.4% → 22.3%24.6%Nov 202519.8%May 20262nd
Resend3% → 9.9%12.5%Jul 20263%Oct 20255th → 3rd
Amazon SES8.3% → 8.4%9.8%Jun 20267%Jan 20264th
Mailjet8.7% → 5.5%9.6%Dec 20254.2%Apr 20263rd → 5th
Postmark1.9% → 1.5%2.1%Jun 20261.1%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, SendGrid’s estimated Share of Search among transactional email services in New Zealand decreased from 54.7% to 52.4%.
  • Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email services in New Zealand decreased from 23.4% to 22.3%.
  • Across the 11 months ending August 2026, Resend’s estimated Share of Search among transactional email services in New Zealand increased from 3% to 9.9%.
  • Across the 11 months ending August 2026, Mailjet’s estimated Share of Search among transactional email services in New Zealand decreased from 8.7% to 5.5%.
  • Across the 11 months ending August 2026, SendGrid’s estimated Share of Search among transactional email services in New Zealand peaked at 56.6% in May 2026 and was lowest at 48.7% in July 2026.
  • Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email services in New Zealand peaked at 24.6% in November 2025 and was lowest at 19.8% in May 2026.
  • Across the 11 months ending August 2026, Resend’s estimated Share of Search among transactional email services in New Zealand peaked at 12.5% in July 2026 and was lowest at 3% in October 2025.
  • Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among transactional email services in New Zealand peaked at 9.8% in June 2026 and was lowest at 7% in January 2026.
  • Across the 11 months ending August 2026, Mailjet’s estimated Share of Search among transactional email services in New Zealand peaked at 9.6% in December 2025 and was lowest at 4.2% in April 2026.
  • Across the 11 months ending August 2026, Postmark’s estimated Share of Search among transactional email services in New Zealand peaked at 2.1% in June 2026 and was lowest at 1.1% in March 2026.
  • Across the 11 months ending August 2026, Resend rose from 5th to 3rd among transactional email services in New Zealand.
  • Across the 11 months ending August 2026, Mailjet fell from 3rd to 5th among transactional email services in New Zealand.
  • Across the 11 months ending August 2026, Amazon SES and Postmark held steady: their estimated Share of Search among transactional email services in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand transactional email services in August 2026?

  1. In August 2026, SendGrid gained estimated Share of Search among transactional email services in New Zealand, from 48.7% to 52.4%.

  2. In August 2026, Resend lost estimated Share of Search among transactional email services in New Zealand, from 12.5% to 9.9%.

  3. In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%.

  4. In August 2026, Mailjet lost estimated Share of Search among transactional email services in New Zealand, from 6% to 5.5%.

  5. Mailgun’s estimated Share of Search among transactional email services in New Zealand has gained ground for 3 months in a row, from 19.8% to 22.3% in August 2026.

  6. Estimated monthly branded searches for Postmark in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

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