Amazon SES vs Resend:Which is more popular by branded search in New Zealand?
In August 2026, Resend had more branded searches than Amazon SES among transactional email services in New Zealand. Resend was estimated to have 270 branded searches compared to Amazon SES’s 230, and held a 9.9% Share of Search versus Amazon SES’s 8.4%.
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Which is more popular in search, Amazon SES or Resend?
Compare the email sending APIs New Zealand developers use for receipts, sign-ins and notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Resend, Amazon SES. The figures are in the table below the chart.
View monthly share of search table
| Month | SendGrid | Mailgun | Resend | Amazon SES | Mailjet | Postmark |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 23.4% | 3% | 8.3% | 8.7% | 1.9% |
| Nov 2025 | 55.1% | 24.6% | 4.7% | 7% | 7% | 1.6% |
| Dec 2025 | 55.1% | 20.7% | 5.1% | 7.6% | 9.6% | 2% |
| Jan 2026 | 54.5% | 24.5% | 5.1% | 7% | 7% | 1.9% |
| Feb 2026 | 53.6% | 24.1% | 6.1% | 9.2% | 5.7% | 1.1% |
| Mar 2026 | 51.8% | 22.1% | 8.6% | 9.3% | 7.1% | 1.1% |
| Apr 2026 | 54.8% | 23.2% | 7.2% | 9.1% | 4.2% | 1.5% |
| May 2026 | 56.6% | 19.8% | 8.1% | 8.1% | 5.8% | 1.6% |
| Jun 2026 | 49.8% | 21.7% | 10.2% | 9.8% | 6.4% | 2.1% |
| Jul 2026 | 48.7% | 22% | 12.5% | 9.1% | 6% | 1.7% |
| Aug 2026 | 52.4% | 22.3% | 9.9% | 8.4% | 5.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amazon SES and Resend comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Resend took it in June 2026.
- Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among transactional email services in New Zealand moved from 8.3% to 8.4%, and its estimated monthly branded searches moved from 220 to 230.
- Across the 11 months ending August 2026, Resend’s estimated Share of Search among transactional email services in New Zealand moved from 3% to 9.9%, and its estimated monthly branded searches moved from 80 to 270.
How did search popularity change for New Zealand transactional email services in August 2026?
2 changes
In August 2026, Resend lost estimated Share of Search among transactional email services in New Zealand, from 12.5% to 9.9%.
In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon SES’s and Resend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon SES
7 branded search terms
- amazon ses
- amazon ses smtp
- amazon ses transactional email
- amazonses
- amazonses smtp
- aws amazon com
- aws ses
Resend
6 branded search terms
- resend api
- resend email
- resend email api
- resend email sending
- resend smtp
- resend transactional email
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