Brandwave

How popular isResend?

In October 2026, people searched for Resend by name about 210 times in New Zealand, a 75% increase from the previous year. These searches made up 7.6% of all New Zealand transactional email service searches, placing Resend fourth out of seven services. When we asked both ChatGPT and Google AI Overviews about transactional email services, Resend appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

Resend is the fourth most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. SendGridShare of searches 36.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. SMTP2GOShare of searches 25.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MailgunShare of searches 17.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. ResendShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Amazon SESShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top transactional email services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Resend appeared in all five answers. Resend is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resend1st
  2. Postmark2nd
  3. Amazon SES3rd
  4. SMTP2GO4th
  5. Mailgun5th
  6. SendGrid6th
  7. Mailjet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resend5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SES5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Postmark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SendGrid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SMTP2GO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mailgun2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mailjet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transactional email services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Resend compared with other New Zealand transactional email services?

Resend against transactional email services in New Zealand, by month

Share of searches by month for SendGrid, SMTP2GO, Mailgun, Resend, Amazon SES, Mailjet. The figures are in the table below the chart.

View monthly share of searches table
MonthSendGridSMTP2GOMailgunResendAmazon SESMailjetPostmark
Nov 202541.5%22.8%19.6%3.8%5.4%5.7%1.3%
Dec 202542.8%20.3%16.9%4.2%5.9%8.1%1.7%
Jan 202643.2%19.5%20.1%4.3%5.3%5.9%1.7%
Feb 202642.7%19.1%20.1%5.2%7.1%4.9%0.97%
Mar 202637.5%25%17.6%6.8%6.8%5.4%0.85%
Apr 202641.1%22.4%19%5.9%6.9%3.4%1.2%
May 202642%22.9%16.2%6.7%6.1%4.8%1.3%
Jun 202635.3%24.9%17.3%8.3%7.6%4.8%1.7%
Jul 202635.1%24.7%17.2%10%6.9%4.8%1.4%
Aug 202638.2%25.3%17.2%7.8%6.3%4%1.1%
Sep 202635.6%25.4%17.6%7.4%7%4.9%2.1%
Oct 202636.3%25.9%17.6%7.6%6.1%5.4%1.1%

  1. 1.SendGrid

    36.3%

    Held 1st. 1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.SMTP2GO

    25.9%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Mailgun

    17.6%

    Held 3rd. 490 estimated branded searches, -2% vs prior month. Share 0 points.

  4. 4.Resend

    7.6%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Amazon SES

    6.1%

    Held 5th. 170 estimated branded searches, -15% vs prior month. Share -0.9 points.

  6. 6.Mailjet

    5.4%

    Held 6th. 150 estimated branded searches, +7.1% vs prior month. Share +0.5 points.

  7. 7.Postmark

    1.1%

    Held 7th. 30 estimated branded searches, -50% vs prior month. Share -1 points.

Compare popularity between Resend and its closest rivals

Every comparison with Resend

6 comparisons

How has branded search demand for Resend changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Resend in New Zealand rose from 120 to 210.
  • Across the 12 months ending October 2026, Resend’s share of searches among transactional email services in New Zealand increased from 3.8% to 7.6%.
  • Across the 12 months ending October 2026, Resend’s share of searches among transactional email services in New Zealand peaked at 10% in July 2026 and was lowest at 3.8% in November 2025.
  • Across the 12 months ending October 2026, Resend rose from 6th to 4th among transactional email services in New Zealand.

How did search popularity change for New Zealand transactional email services in October 2026?

6 changes

  1. In October 2026, SendGrid gained share of searches among transactional email services in New Zealand, from 35.6% to 36.3%.

  2. In October 2026, SMTP2GO gained share of searches among transactional email services in New Zealand, from 25.4% to 25.9%.

  3. In October 2026, Postmark lost share of searches among transactional email services in New Zealand, from 2.1% to 1.1%.

  4. In October 2026, Amazon SES lost share of searches among transactional email services in New Zealand, from 7% to 6.1%.

  5. Estimated monthly branded searches for Resend in New Zealand rose 75% over 12 measured months, from 120 to 210 in October 2026.

  6. Estimated monthly branded searches for Mailgun in New Zealand fell 21% over 12 measured months, from 620 to 490 in October 2026.

How are Resend’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Resend’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • resend api
  • resend email
  • resend email api
  • resend email sending
  • resend smtp
  • resend transactional email

Do you work for Resend? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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