How popular isPrime Video in search?

In August 2026, there were an estimated 110K branded searches for Prime Video in New Zealand which is up 13.9% over the last 11 months. Prime Video holds 8.7% estimated Share of Search among New Zealand TV and streaming services and is ranked 6th of 10 competitors for search popularity.

Follow Prime Video and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which TV and streaming services compete with Prime Video?

Prime Video against TV and streaming services in New Zealand, by month

Month	Netflix	TVNZ+	Sky	Disney+	Sky Sport Now	Prime Video	Sky Go	ThreeNow	Māori+	Neon
Oct 2025	26.9%	23.5%	13.5%	9.1%	6.3%	7.5%	6.5%	3.8%	1.2%	1.7%
Nov 2025	24.2%	25.4%	14%	8.6%	5.6%	6.9%	5.7%	5%	3.1%	1.5%
Dec 2025	30.1%	26.6%	11%	10%	3.2%	8.3%	3.9%	4.2%	0.8%	2%
Jan 2026	28.5%	24.9%	11.6%	9.5%	3.9%	8.6%	4.6%	4.9%	1.4%	2.2%
Feb 2026	24.3%	23.2%	15%	7.8%	5.9%	7%	5.8%	6.9%	2.1%	1.9%
Mar 2026	26.4%	21.5%	12.9%	8.6%	5.5%	6.6%	6.4%	6.3%	3.5%	2.4%
Apr 2026	22.1%	26.3%	11.6%	8.7%	6.5%	8%	6.4%	5.5%	2.3%	2.6%
May 2026	21.7%	25.7%	12.8%	8.5%	6.9%	9.1%	6.3%	3.7%	2.3%	3.1%
Jun 2026	15.9%	43.5%	9.9%	6.5%	6%	7%	4.7%	2.7%	1.7%	2%
Jul 2026	17.9%	33.9%	11.2%	8%	8.8%	7.1%	5.4%	3.8%	2.3%	1.6%
Aug 2026	22.9%	22%	13.5%	10%	9.2%	8.7%	5.5%	4.8%	1.7%	1.6%
Sep 2026	—	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Netflix	22.9%	289K	+0.17%	+4.9 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	TVNZ+TVNZ	22%	279K	-48.9%	-11.9 pointsmoved from 1st to 2nd
3, held 3rd	Sky	13.5%	171K	-5.1%	+2.3 points
4, moved from 5th to 4th	Disney+	10%	127K	-2.1%	+2 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Sky Sport Now Sky	9.2%	116K	-18.3%	+0.4 pointsmoved from 4th to 5th
6, held 6th	Prime Video Amazon	8.7%	110K	-3.4%	+1.6 points
7, held 7th	Sky Go Sky	5.5%	70.1K	-18.7%	+0.2 points
8, held 8th	ThreeNow Sky	4.8%	61.1K	-0.71%	+1 points
9, held 9th	Māori+	1.7%	21.1K	-42.7%	-0.6 points
10, held 10th	Neon Sky	1.6%	20.8K	-19.6%	0 points

1.Netflix
22.9%
moved from 2nd to 1st · 289K estimated branded searches · +0.17% vs prior month · +4.9 points
2.TVNZ+
22%
moved from 1st to 2nd · 279K estimated branded searches · -48.9% vs prior month · -11.9 points
3.Sky
13.5%
held 3rd · 171K estimated branded searches · -5.1% vs prior month · +2.3 points
4.Disney+
10%
moved from 5th to 4th · 127K estimated branded searches · -2.1% vs prior month · +2 points
5.Sky Sport Now
9.2%
moved from 4th to 5th · 116K estimated branded searches · -18.3% vs prior month · +0.4 points
6.Prime Video
8.7%
held 6th · 110K estimated branded searches · -3.4% vs prior month · +1.6 points
7.Sky Go
5.5%
held 7th · 70.1K estimated branded searches · -18.7% vs prior month · +0.2 points
8.ThreeNow
4.8%
held 8th · 61.1K estimated branded searches · -0.71% vs prior month · +1 points
9.Māori+
1.7%
held 9th · 21.1K estimated branded searches · -42.7% vs prior month · -0.6 points
10.Neon
1.6%
held 10th · 20.8K estimated branded searches · -19.6% vs prior month · 0 points

Compare search popularity between Prime Video and its closest rivals

How has branded search demand for Prime Video changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Prime Video in New Zealand rose from 96.5K to 110K.
Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand increased from 7.5% to 8.7%.
Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand peaked at 9.1% in May 2026 and was lowest at 6.6% in March 2026.
Across the 11 months ending August 2026, Prime Video fell from 5th to 6th among TV and streaming services in New Zealand.

How did search popularity change for New Zealand TV and streaming services in August 2026?

6 changes

In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.
In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.
In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.

How is Prime Video measured?

Brandwave collects information about searches that people make online using Prime Video’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms