Netflix vs Prime Video:Which is more popular by branded search in New Zealand?
In August 2026, Netflix had more branded searches than Prime Video among TV and streaming services in New Zealand. Netflix was estimated to have 289K branded searches compared to Prime Video’s 110K, and held a 22.9% Share of Search versus Prime Video’s 8.7%.
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Which is more popular in search, Netflix or Prime Video?
Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Netflix, Prime Video. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Netflix and Prime Video comparison changed over the last 12 months?
3 findings
- Netflix was ahead of Prime Video in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand moved from 26.9% to 22.9%, and its estimated monthly branded searches moved from 344K to 289K.
- Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand moved from 7.5% to 8.7%, and its estimated monthly branded searches moved from 96.5K to 110K.
How did search popularity change for New Zealand TV and streaming services in August 2026?
2 changes
In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Netflix’s and Prime Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Netflix
5 branded search terms
- Netflix
- netflix new zealand
- netflix nz
- netflix subscribers
- netflix subscription
Prime Video
11 branded search terms
- amazon prime instant video
- Amazon Prime Video
- amazon prime video new zealand
- amazon prime video nz
- Prime Video
- prime video and amazon prime
- prime video new zealand
- prime video nz
- prime video nz subscription
- prime video subscription
- prime video subscription nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.