Brandwave

How popular isNeon?

In September 2026, people searched for Neon by name about 4,160 times in New Zealand, a 17.1% decrease from the previous year. These searches made up 0.43% of all New Zealand TV and streaming service searches, placing Neon 11th out of 11 services. When we asked both ChatGPT and Google AI Overviews about TV and streaming services, Neon appeared in all answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Neon is the 11th most searched of 11 competitors and the seventh most recommended in AI answers.

  1. TVNZ+Share of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  2. NetflixShare of searches 25.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SkyShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
  4. Disney+Share of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. NeonShare of searches 0.43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 7th

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Top TV and streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neon appeared in all five answers. Neon is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Netflix1st
  2. Prime Video2nd
  3. HBO Max3rd
  4. Disney+4th
  5. TVNZ+5th
  6. Apple TV6th
  7. Neon7th
  8. Sky8th
  9. ThreeNow9th
  10. Sky Sport Now10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TVNZ+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Netflix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prime Video5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sky4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Disney+4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple TV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ThreeNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HBO Max4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sky Sport Now3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about TV and streaming services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which TV and streaming services compete with Neon?

Neon against TV and streaming services in New Zealand, by month

Share of searches by month for TVNZ+, Netflix, Sky, Disney+, Sky Sport Now, Prime Video, Apple TV, ThreeNow, HBO Max, Neon. The figures are in the table below the chart.

View monthly share of searches table
MonthTVNZ+NetflixSkyDisney+Sky Sport NowPrime VideoApple TVThreeNowHBO MaxMāori+Neon
Oct 202527.5%29.1%12.3%9.8%7.2%5.8%3.2%2.8%0.28%1.5%0.48%
Nov 202529.5%25.4%12.5%9.3%6.3%5.1%3.4%3.7%0.37%3.9%0.43%
Dec 202530.4%31%9.9%10.4%3.5%6.2%3.4%3%0.45%1%0.65%
Jan 202629.1%30.4%10.9%10.2%4.2%6.1%2.7%3.6%0.44%1.7%0.61%
Feb 202627.5%25.9%14.4%8.7%6.5%5.2%2.3%5.6%0.46%2.7%0.62%
Mar 202625.5%29%12.5%9.5%6.1%4.8%2.1%5%0.42%4.5%0.57%
Apr 202631.5%23.7%11%9.5%7.4%5.8%2.6%4.2%0.63%3%0.7%
May 202630.6%23.2%12.4%9.4%7.7%7%2.6%2.8%0.51%3%0.85%
Jun 202648.5%16.1%8.8%6.5%6.4%4.8%1.8%1.9%2.6%2%0.48%
Jul 202638.6%18.3%10.2%8.2%9.3%4.5%2%2.7%3%2.8%0.37%
Aug 202625.7%23.7%12.1%10.6%10.1%5.8%3.2%3.6%2.6%2.1%0.44%
Sep 202626.5%25.4%12.4%11.4%8.1%6.3%2.8%2.5%2.3%1.9%0.43%

  1. 1.TVNZ+

    26.5%

    Held 1st. 256K estimated branded searches, -3.9% vs prior month. Share +0.8 points.

  2. 2.Netflix

    25.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Sky

    12.4%

    Held 3rd. 120K estimated branded searches, -4.9% vs prior month. Share +0.2 points.

  4. 4.Disney+

    11.4%

    Held 4th. 110K estimated branded searches, +0.04% vs prior month. Share +0.8 points.

  5. 5.Sky Sport Now

    8.1%

    Held 5th. 77.9K estimated branded searches, -25.5% vs prior month. Share -2 points.

  6. 6.Prime Video

    6.3%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Apple TV

    2.8%

    Moved from 8th to 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  8. 8.ThreeNow

    2.5%

    Moved from 7th to 8th. 24.4K estimated branded searches, -34% vs prior month. Share -1 points.

  9. 9.HBO Max

    2.3%

    Held 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  10. 10.Māori+

    1.9%

    Held 10th. 18.2K estimated branded searches, -15.1% vs prior month. Share -0.2 points.

  11. 11.Neon

    0.43%

    Held 11th. 4.2K estimated branded searches, -9% vs prior month. Share 0 points.

Compare popularity between Neon and its closest rivals

Every comparison with Neon

10 comparisons

How has branded search demand for Neon changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Neon in New Zealand fell from 5K to 4.2K.
  • Across the 12 months ending September 2026, Neon fell from 10th to 11th among TV and streaming services in New Zealand.

How did search popularity change for New Zealand TV and streaming services in September 2026?

6 changes

  1. In September 2026, Netflix gained share of searches among TV and streaming services in New Zealand, from 23.7% to 25.4%.

  2. In September 2026, TVNZ+ gained share of searches among TV and streaming services in New Zealand, from 25.7% to 26.5%.

  3. In September 2026, Disney+ gained share of searches among TV and streaming services in New Zealand, from 10.6% to 11.4%.

  4. In September 2026, Sky Sport Now lost share of searches among TV and streaming services in New Zealand, from 10.1% to 8.1%.

  5. In September 2026, ThreeNow lost share of searches among TV and streaming services in New Zealand, from 3.6% to 2.5%.

  6. Sky’s share of searches among TV and streaming services in New Zealand has gained ground for 3 months in a row, from 8.8% to 12.4% in September 2026.

How are Neon’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Neon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neon on tv
  • neon streamer
  • neon streaming
  • neon television
  • Neon TV

How the Brand Demand Index is measured

Who owns Neon?

Neon is owned by Sky. Brandwave also tracks Sky, Sky Go, Sky Sport Now and ThreeNow, owned by the same company, in New Zealand.

Do you work for Neon? To request corrections or removal please contact us via our support page and we will be happy to assist.

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