How popular isSky Sport Now in search?
In August 2026, there were an estimated 116K branded searches for Sky Sport Now in New Zealand which is up 44% over the last 11 months. Sky Sport Now holds 9.2% estimated Share of Search among New Zealand TV and streaming services and is ranked 5th of 10 competitors for search popularity.
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Which TV and streaming services compete with Sky Sport Now?
Share of Search by month for Netflix, TVNZ+, Sky, Disney+, Sky Sport Now, Prime Video, Sky Go, ThreeNow. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.9% | 289K | +0.17% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 22% | 279K | -48.9% | -11.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.5% | 171K | -5.1% | +2.3 points | |
| 4, moved from 5th to 4th | 10% | 127K | -2.1% | +2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.2% | 116K | -18.3% | +0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.7% | 110K | -3.4% | +1.6 points | |
| 7, held 7th | 5.5% | 70.1K | -18.7% | +0.2 points | |
| 8, held 8th | 4.8% | 61.1K | -0.71% | +1 points | |
| 9, held 9th | 1.7% | 21.1K | -42.7% | -0.6 points | |
| 10, held 10th | 1.6% | 20.8K | -19.6% | 0 points |
1.
Netflix22.9%
moved from 2nd to 1st · 289K estimated branded searches · +0.17% vs prior month · +4.9 points
2.
TVNZ+
22%
moved from 1st to 2nd · 279K estimated branded searches · -48.9% vs prior month · -11.9 points
3.
Sky13.5%
held 3rd · 171K estimated branded searches · -5.1% vs prior month · +2.3 points
4.
Disney+10%
moved from 5th to 4th · 127K estimated branded searches · -2.1% vs prior month · +2 points
9.2%
moved from 4th to 5th · 116K estimated branded searches · -18.3% vs prior month · +0.4 points
8.7%
held 6th · 110K estimated branded searches · -3.4% vs prior month · +1.6 points
7.
Sky Go5.5%
held 7th · 70.1K estimated branded searches · -18.7% vs prior month · +0.2 points
8.
ThreeNow4.8%
held 8th · 61.1K estimated branded searches · -0.71% vs prior month · +1 points
9.
Māori+
1.7%
held 9th · 21.1K estimated branded searches · -42.7% vs prior month · -0.6 points
10.
Neon1.6%
held 10th · 20.8K estimated branded searches · -19.6% vs prior month · 0 points
Compare search popularity between Sky Sport Now and its closest rivals
How has branded search demand for Sky Sport Now changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sky Sport Now in New Zealand rose from 80.5K to 116K.
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand increased from 6.3% to 9.2%.
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand peaked at 9.2% in August 2026 and was lowest at 3.2% in December 2025.
- Across the 11 months ending August 2026, Sky Sport Now rose from 7th to 5th among TV and streaming services in New Zealand.
How did search popularity change for New Zealand TV and streaming services in August 2026?
6 changes
In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.
In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.
In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.
Which sports streaming services compete with Sky Sport Now?
Share of Search by month for Sky Sport Now, Sky Go, Rugby Pass TV, DAZN, F1 TV. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Sport Now | Sky Go | Rugby Pass TV | DAZN | F1 TV |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 45% | 0.23% | 4.6% | 6.3% |
| Nov 2025 | 44% | 44.7% | 0.62% | 4.5% | 6.2% |
| Dec 2025 | 40.2% | 49.4% | 0.41% | 5.2% | 4.9% |
| Jan 2026 | 42.1% | 50.4% | 0.46% | 5.1% | 2% |
| Feb 2026 | 46.6% | 46.3% | 0.49% | 2.9% | 3.7% |
| Mar 2026 | 34% | 39.5% | 0.96% | 3.4% | 22.2% |
| Apr 2026 | 47.2% | 46.2% | 1% | 4% | 1.6% |
| May 2026 | 45% | 40.9% | 0.71% | 5.6% | 7.8% |
| Jun 2026 | 49.9% | 38.9% | 2% | 3% | 6.2% |
| Jul 2026 | 50.6% | 30.8% | 13.2% | 1.5% | 4% |
| Aug 2026 | 55.8% | 33.8% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 116K | -18.3% | +5.2 points | |
| 2, held 2nd | 33.8% | 70.1K | -18.7% | +3 points | |
| 3, held 3rd | 4.3% | 9K | -75.7% | -8.8 points | |
| 4, moved from 5th to 4th | 3.7% | 7.8K | +89.3% | +2.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.3% | 4.8K | -57% | -1.7 pointsmoved from 4th to 5th |
55.8%
held 1st · 116K estimated branded searches · -18.3% vs prior month · +5.2 points
2.
Sky Go33.8%
held 2nd · 70.1K estimated branded searches · -18.7% vs prior month · +3 points
4.3%
held 3rd · 9K estimated branded searches · -75.7% vs prior month · -8.8 points
4.
DAZN3.7%
moved from 5th to 4th · 7.8K estimated branded searches · +89.3% vs prior month · +2.3 points
5.
F1 TV2.3%
moved from 4th to 5th · 4.8K estimated branded searches · -57% vs prior month · -1.7 points
Compare search popularity between Sky Sport Now and its closest rivals
How has branded search demand for Sky Sport Now changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among sports streaming services in New Zealand increased from 43.8% to 55.8%.
- Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among sports streaming services in New Zealand peaked at 55.8% in August 2026 and was lowest at 34% in March 2026.
- Across the 11 months ending August 2026, Sky Sport Now rose from 2nd to 1st among sports streaming services in New Zealand.
How did search popularity change for New Zealand sports streaming services in August 2026?
5 changes
In August 2026, DAZN overtook F1 TV to rank 4th among sports streaming services in New Zealand, at 3.7%.
In August 2026, Sky Sport Now gained estimated Share of Search among sports streaming services in New Zealand, from 50.6% to 55.8%.
In August 2026, Sky Go gained estimated Share of Search among sports streaming services in New Zealand, from 30.8% to 33.8%.
In August 2026, Rugby Pass TV lost estimated Share of Search among sports streaming services in New Zealand, from 13.2% to 4.3%.
In August 2026, F1 TV lost estimated Share of Search among sports streaming services in New Zealand, from 4% to 2.3%.
How is Sky Sport Now measured?
Brandwave collects information about searches that people make online using Sky Sport Now’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
31 branded search terms
- contact sky sport now
- my sky sport now
- Sky Sport Now
- sky sport now all blacks
- sky sport now app
- sky sport now contact
- sky sport now cost
- sky sport now day pass
- sky sport now deal
- sky sport now discount
- sky sport now free trial
- sky sport now guide
- sky sport now issues
- sky sport now live stream
- sky sport now month pass
- sky sport now new zealand
- sky sport now nz
- sky sport now pass
- sky sport now pay per view
- sky sport now plans
- sky sport now price
- sky sport now rugby
- sky sport now schedule
- sky sport now subscription
- sky sport now trial
- sky sport now tv guide
- sky sport now ufc
- sky sport now website
- sky sports now
- skysportnow co nz
- www sky sport now
Who owns Sky Sport Now?
Sky Sport Now is owned by Sky. Brandwave also tracks Sky, Neon, Sky Go and ThreeNow, owned by the same company, in New Zealand.
Do you work for Sky Sport Now? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sky Sport Now your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.